SEO News

Fraud Invalid Clicks

  1. IAB Releases Click Measurement Guidelines

    Define the technical life-cycle of a "click" and outline standard methodologies by which clicks should be measured and counted, including provisions for identifying invalid and/or fraudulent clicks. The Click Measurement Guidelines were agreed upon...

  2. Click Fraud 101

    The Google AdWords Invalid Activity Appeal shows you the kind of data you will need to collect when submitting a click fraud appeal. Click fraud is the term used to describe clicks that aren't legitimate for some reason.

  3. New Yahoo Feature Reports Number of Discarded Clicks

    Users can customize the report to display the data across various metrics including time, impressions, invalid clicks and average cost-per-click. Google, Yahoo Launch Click Fraud Resource Centers Yahoo has been throwing out bad clicks on search ad...

  4. Ask and LookSmart Send Out Click Fraud Settlement Letters

    The proposed settlement will provide advertising credits to class members who certify that they were the victims of "click fraud" or other invalid or improper clicks on online advertisements purchased from LookSmart on or after January 1, 2002.

  5. Google, Yahoo Speaking More Freely on Click Fraud

    They also highlighted their work to educate advertisers on click fraud, and the broader category of invalid clicks. Davis was named to his new "click fraud czar" position in March and immediately began sharing information, publicly disclosing for...