SEO News

Fraud Detection

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  1. Online Advertising: The End of Cookies?

    This has been used for fraud detection for a while now, but it is obviously finding new potential markets with online marketers. As marketers, we always hope that the Federal Trade Commission and other governing bodies will let us self-regulate.

  2. Google, Yahoo Speaking More Freely on Click Fraud

    Marshall also said that invalid click detection should be like an airport metal detector, tuned to over-report instead of under-report. I attended the Auditing Paid Listings & Click Fraud Issues session at Search Engine Strategies New York this...

  3. Yahoo Steps Up Click Fraud Efforts

    Yahoo has announced several steps it has taken to beef up its click fraud detection and prevention efforts today, including an executive-level appointment focusing on marketplace quality and publicly disclosing for the first time the portion of...

  4. It's Time to See What's In the PPC Sausage

    Play Nice with Others "We know you’re not fond of third-party click fraud detection companies and their “inflated” click fraud claims. The Abridged Version: Independent Report On Google's Click Fraud Detection Practices, Search Engine Watch

  5. Louisville Grad Student Gets Grant To Study Click Fraud

    The National Science Foundation gave just under $150,000 to Li Ge, a graduate student at the University of Louisville studying click fraud detection. The NSF awarded Ge's work in data mining and click fraud under the Small Business Technology...