Over the past week I've been reading articles about how display is riddled with fraud and costing advertisers $6 million a month. The argument of digital fraud in the advertising space is nothing new to search marketers.
GDN ads are subject to fraud because the millions of website owners making money through those ads are motivated to inflate the number of clicks. Facebook ads have limited fraud. A bigger, gnarlier problem is click fraud by third parties, which is...
Prevent fraud Google have launched a new digital coupon service called Zavers. The coupon enables retailers and manufacturers to reward customers with coupons relevant to their purchases. The aim is to help retailers boost loyalty and increase...
But the crowdfunding industry also presents opportunities for fraud if protections are not fortified by the S.E.C. Since the JOBS Act was signed into law in April 2012, crowdfunding campaigns and platforms have been growing like wildflowers.
Understandably, there are some challenges as Google AdWords tries hard to combat click fraud, but it's still a reasonable request. For me, what I really want to unwrap are a few gifts from Google. My 2013 wish list includes a few new AdWords...
Some other exemplary applications of the techniques described herein can include, identifying website/e-commerce users by their behavior, identifying possible criminals or terrorists based on specific behaviors from a database of activities...
Since their last earnings report, which was their first as a public company, Facebook has had to deal with reports of rampant click fraud and investor concerns about the profitability of mobile ads. Facebook reported $1.26 billion in revenue for Q3...
If the present FTC guidelines on paid placements are being widely flouted, or if certain industry segments – such as vertical search sites – harbor particular practices that mislead consumers, result in fraud, or offer unfair competitive advantage...
Next time a senator or Forbes writer or whoever has a pen in hand and a lack of understanding about how search engines work blames SEO professionals for the poor state of affairs for users, you can mention to them in this day of meta data, big...
Various legislative committees and governing bodies are interested in protecting the public’s privacy because fraud costs billions a year. There is little over a month to go until Microsoft releases Windows 8 along with their newest embedded...
By May 2011, Borker’s gig was up and he pled guilty to charges of fraud and sending threatening communications. The former owner/operator of DecorMyEyes.com was also ordered to pay nearly $100,000 in restitution and fines as a result of his use of...
Facebook is looking to crack down on scammers who use malware and fraud to generate phony "Like" votes. The company said that it has increased its use of automated tools that can detect and remove fraudulent "Likes".
It is also funny to note that they apparently did not think this would be a big deal, even though they accused the largest social community on earth of not cleaning up fraud. Eighty percent bot clicks on Facebook Ads?
While their initial announcement hedges around actually accusing Facebook of running the bots, the message is clear: Facebook’s ad platform has a big click fraud problem. Data to Support Accusation Unavailable, Facebook Reiterates Click Fraud Policies
Competitor sabotage or click fraud - both against the terms of service and detectable. In "Facebook ‘likes’ and adverts’ value doubted", BBC’s tech correspondent Rory Cellan-Jones warns companies are wasting large sums of money on Facebook ads that...
You should also keep an eye out for instances of potential click-fraud. But it still only accounts for around a quarter of total usage, and this proportion is falling. The growth in online use of languages such as Chinese and Arabic far outstrips...
With the cost per visitor so low and some extra attention, you will be able to back out into your CPA goals.search has made strides over the years to protect their advertisers from fraud and now do a decent job in credited accounts based on low...
Overall performance data can also be used to weed out bad assets, non-performing domains and identify click fraud to ensure budget is allocated as efficiently as possible. When it comes to paid search, it could also be said that “ongoing...
Like many other social networking sites, however, Twitter also finds itself a popular target for malware writers and online fraud operations. Microblogging pioneer Twitter marked its sixth anniversary by announcing that it now has more than 140...
Additionally, the suit alleges that Facebook is violating Yahoo patents preventing click fraud. Yahoo has carried through on its threat to file suit against Facebook, alleging infringement of 10 of its patents.
