Frank Addante, CEO of The Rubicon Project, an AdMeld competitor, had previously been quoted as saying that this “acquisition and this type of business model is good for Google, but bad for publishers.
But others, such as Frank Addante, CEO of The Rubicon Project, disagree. This acquisition and this type of business model is good for Google," said Addante, "but bad for publishers. Google's $400 million acquisition of display ad ROI optimization...
Frank Addante, CEO of the Rubicon Project, told MediaPost that because "the platform spans multiple networks that makes it a formidable Google Ad Manager challenger". We've created an ad-server specifically designed for managing ad networks...
