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  1. Centralizing Location Data: 3 Steps to Local SEO Success

    National-local businesses that have locations opening, closing or moving often find these issues exasperated by well-meaning franchise owners or location managers either trying to improve their location's data or ignoring that data completely.

  2. Mythbusting: 4 Content Marketing Misconceptions & How to Overcome Them

    Check your analytics too and see what types of content are resonating most – perhaps there is an opportunity to create a recurring and easily replicated series or franchise that could become your signature piece.

  3. How People Search For Movies on Google Predicts Box Office Revenues [Study]

    Franchise status Who doesn't love a good movie? Searches on Google tell us that moviegoers are actively engaged in search and use the results to make decision on what movie to see. Not only has Google found a way to quantify movie search intent...

  4. Facebook Graph Search: How Multi-Location Brands & Local Marketers Can Capitalize

    Multi-location brands often lack the bandwidth to manage more than a handful of location pages at the corporate level, but handing the controls over to franchise or branch managers opens the door to inconsistent brand messaging and page post...

  5. Going Global: Localize Your Message for Holiday Retail Traffic

    One of the largest European retailers with 171 stores in the UK and Republic of Ireland with an additional 69 international franchise stores across 26 countries, Debenhams expanded its global presence by launching an online store in Germany.

  6. Taobao SEO: A Guide to One of the World's Largest Consumer Marketplaces

    Those documents will depend on if you are the owner of the brand, authorized distributer, or just a franchise store. There are many different answers to this question – from fully optimizing campaigns on Baidu, Google China and the many social...

  7. Tis the Season to be Shopping: How Virtual Goods Are Impacting Holiday Shopping Culture

    From the Petz franchise of games to Tamagotchi, to Pokemon, these small, pixelated creations became a sensation capturing a generation who grew up with them as a part of their lives. It's the holiday season once again, and many people around the...

  8. Let's Hope Game Developers Make Console Gaming REALLY Social

    This has obvious benefits to both the franchise owner and the players. The Matrix franchise included comics, anime and games. Get it wrong and you could doom your franchise, or at least the integration into the network.