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  1. How People Search For Movies on Google Predicts Box Office Revenues [Study]

    Franchise status Who doesn't love a good movie? Searches on Google tell us that moviegoers are actively engaged in search and use the results to make decision on what movie to see. Not only has Google found a way to quantify movie search intent...

  2. Facebook Graph Search: How Multi-Location Brands & Local Marketers Can Capitalize

    Multi-location brands often lack the bandwidth to manage more than a handful of location pages at the corporate level, but handing the controls over to franchise or branch managers opens the door to inconsistent brand messaging and page post...

  3. Going Global: Localize Your Message for Holiday Retail Traffic

    One of the largest European retailers with 171 stores in the UK and Republic of Ireland with an additional 69 international franchise stores across 26 countries, Debenhams expanded its global presence by launching an online store in Germany.

  4. Taobao SEO: A Guide to One of the World's Largest Consumer Marketplaces

    Those documents will depend on if you are the owner of the brand, authorized distributer, or just a franchise store. There are many different answers to this question – from fully optimizing campaigns on Baidu, Google China and the many social...

  5. Tis the Season to be Shopping: How Virtual Goods Are Impacting Holiday Shopping Culture

    From the Petz franchise of games to Tamagotchi, to Pokemon, these small, pixelated creations became a sensation capturing a generation who grew up with them as a part of their lives. It's the holiday season once again, and many people around the...

  6. Let's Hope Game Developers Make Console Gaming REALLY Social

    This has obvious benefits to both the franchise owner and the players. The Matrix franchise included comics, anime and games. Get it wrong and you could doom your franchise, or at least the integration into the network.

  7. Kenshoo Branches Out with New Local Search Management Platform

    CMO's and agencies can now manage holistic marketing strategies that span their national or global brand strategy in tight correlation with their online marketing execution plan, all the way to the single dealer, franchise or brick and mortal...

  8. Focusing Your Message from National to Local, Part 1

    Next, we'll want to review the various media types to determine where the crossover points are between the national brand (corporate) and the local sales (franchise) outlets. Franchise After speaking with a number of national advertisers that...

  9. Generating Revenue From Outsourced Local Search

    As the local search industry grows exponentially, jump in, make some money, and add value to your overall franchise. In an average month, more than 25 million consumers visit Weather.com for weather updates, weather-related news, and local outdoor...