And the local ads it develops will align with this framework as mentioned last month. Since looking at Facebook's moves in local search last month, much more has come to light. In an effort to continue courting SMBs – the lifeblood of local search...
Just ahead of Earth Day, Google released a white paper, "Expanding Renewable Energy Options for Companies Through Utility-Offered 'Renewable Energy Tariffs'", which provides a framework for how utility companies can provide businesses a renewable...
All you need is a web programmer that can get through the framework. Increasingly, your audience is spending time interacting with your brand on mobile devices every year. And hopefully your company has at least started to build out a mobile...
The following framework simple but extremely powerful in identifying the actual gaps in performance and providing simple direction on how to solve these gaps and drive for improvements. The trick in this framework is to start by accurately framing...
Implementing a TMS shouldn't replace any online publishing workflow or quality assurance rigor, and many vendors include framework to support workflow and change management approvals for this specific reason.
It’s important to take the time to set this measuring framework first, so you can easily determine success, failure, or areas of improvement. But more often than not, you’ll find companies trying to engage with their audience on social channels...
Content marketing efforts are typically held to ROI metrics – this is “weaponized content” that is supposed to generate traffic, sales, or engagement – so let’s begin with the ends in mind and map out the best possible content marketing framework.
But goal-setting can quickly go awry if you don’t have a framework for getting those goals on paper. There are many steps in a “site migration. If you’re not familiar with the term, a site migration is a project where a new site is being designed...
For now, what we understand about this process is that when a Facebook user types a query that Graph Search is not able to handle within its own framework, or when they specifically request a Web search from within Facebook, Bing will be handling...
Combining search results with friend recommendations provides the framework for friend recommendations in search results without peppering the actual search results with social content. Last year, Bing introduced its social sidebar.
The more specific the hypothesis is, the easier it will be to create a clear framework for testing. What we often fail to remember, though, is that the purpose of a hypothesis is not for you to prove it right through your test, but rather to use it...
One framework approaches this from the content, authority, and opportunity angles. 2012 has been a year of rapid change. The markets have changed, the search algorithms have changed, the SERP results have changed, and how we define what we do is...
The ideal framework of the SEO case study should include: Probably not, since we’re intrinsically driven to seek out social proof when making choices. It’s no different when hiring an SEO agency. Rather than trusting the salesperson, prospects...
One framework approaches this from the content, authority, and opportunity angles. For many search marketers tactical approaches to managing and optimizing SEO campaigns fills much of their time in their very busy diaries.
Discover Africa had created a strategic framework to guide their content efforts. It is a mantra that is heard often, but increasingly it is becoming a reality for marketers. As the search engines continue to evolve their algorithms, the technical...
Providing a framework for your writers as well as examples helps them come up with stories that benefit you. We've even seen or read about companies who make major brand mistakes when proper “localization” is ignored.
What makes the combination special is Syncapse’s advanced ability to offer a fully integrated social solution that overcomes the vast complexities of large enterprises in a performance framework. Social performance management platform Syncapse has...
What brands really need is a framework to help them understand how the brand message is delivered at scale, putting their reach, engagement, and amplification in the spotlight. A new report from comScore and Facebook examines how social media...
Porter’s Five Forces analysis framework was developed at Harvard Business School in 1979. What if the Five Forces of Keyword Competition framework could help marketers and SEO professionals easily forecast and understand the competitive intensity...
First you create a site framework that has semantically correct W3C compliant HTML and CSS utilizing WCAG AA standards. Device and platform fragmentation are the new norm. No matter your approach, the mobile landscape is a tricky, expansive space...
