SEO News

Fourth Quarter

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  1. Local SEO & Listing Management: A Blueprint for Multi-Location Brand Success

    Fashion and sporting goods retailers recorded CPCs under $0.10 cents last summer, with a continued downward trend into the fourth quarter. Google continues to make this increasingly so, with local branded and non-branded terms playing an ever...

  2. GEICO Hump Day Commercial Dominates Social Video, At Least on Wednesdays

    The report also found that online video ad shares have increased by 7 percent in the second quarter of 2013, despite a stellar performance by branded ad campaigns at the Super Bowl in Q1. Compiled using Unruly Analytics, the report shows that...

  3. Google Product Listing Ad Search Clicks Up 210%, PLA Budgets Grow 600% [Study]

    Marin’s findings by the numbers: percent: The amount by which PLA budget investments increased during the fourth quarter of 2012 (from 0.36 percent in October to 2.5 percent in December). With Google’s transition to a paid shopping model...

  4. Google Earnings: 2012 Revenue of $50 Billion, Q4 Revenue of $14 Billion, CPCs Fall

    Aggregate paid clicks, which include clicks related to ads served on Google sites and the sites of its network members, increased approximately 24 percent over the fourth quarter of 2011 and 9 percent over the third quarter of 2012.

  5. Google Plans to Combine Mobile & Desktop Ads

    Google’s costs-per-click fell for the fourth quarter straight, for a 15 percent loss YoY, as searchers continue to move to mobile, but advertisers refuse to pay desktop rates. Google CEO Larry Page shared select bits of his vision for Google in the...