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Fourth Estate

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  1. How to Create Site Information Architecture

    So this may invoke discussions such as which department deserves home page real estate and which vertical appears on the top-level navigation. Fourth level navigation There is almost no reason a site, except a very large one that has been properly...

  2. A Busy Week Already For Twitter - Fighting the Good Fight

    It is interesting that the platform has such impact when people use it as an aid to the Fourth Estate (slang for journalism). Ok, Twitter has been busy the first two days of this week - two actions by the company itself and one serious use of...

  3. The fourth estate is dead; long live the fourth estate

    Back in May 2005, Linda Rutherford sent me an email with the subject line: "Demise of the fourth estate. We're now halfway between 2004, the year that Museum of Media History made its predection, and 2014, the date when it predicted the demise of...

  4. Dana Todd and Sarah Holoubek on SEMPO at SES NY 2008

    Her vertical expertise covers over 10 sectors and includes names such as Levi Strauss & Co, Bloomingdales, LexisNexis, Texas Instruments, Colgate-Palmolive, Century 21 Real Estate, Martha Stewart Omnimedia, Symantec and Genworth Financial.

  5. Local Search Part 3: Google Gets Local With AdWords

    Google offers up the example of real estate agents who sell in one area but want to reach those in another. You can imagine in real estate an agent whose base is local but they also want to attract people from outside the area," said Salar Kamangar...

  6. Local Search Part 3: Google Gets Local With AdWords

    You can imagine in real estate an agent whose base is local but they also want to attract people from outside the area," said Salar Kamangar, director of product management at Google. Instead, the Bay Area real estate agent will still need to...