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  1. Centralizing Location Data: 3 Steps to Local SEO Success

    Minimally, marketers should focus on three important sets of web properties to keep updated: their own websites; data aggregators, including Foursquare; and Google My Business. I was part of the relocation effort and the number of decisions that...

  2. Local SEO & Listing Management: A Blueprint for Multi-Location Brand Success

    Claim and manage your listings on major social networks like Google+, Facebook, Yelp, and Foursquare. Google continues to make this increasingly so, with local branded and non-branded terms playing an ever greater role in search results, thanks to...

  3. Future of Search & Content Marketing: Expand Your Mindset

    Foursquare This, according to concepts emerging from Covario’s INFLECTIONPoint 2014 event on Wednesday. The major search engines are gaining less traction today than they once were as people turn to “niche” search engines within social media and...

  4. 5 Social Media Advertising Trends to Watch for in 2014

    Reddit, Foursquare, Tumblr and others are already providing self-serve ad campaigns. That's not to say that SEM has stagnated and development has stopped – it hasn't (enhanced campaigns anyone? The point is that 2013 has seen more changes and big...