Ownership of the fourPs of marketing (product, price, place, and promotion) must closely align to business objectives and be structured to support revenue goals. Professionals with ample cross-discipline expertise are as rare as unicorns with wings.
To help guide that decision making process, I use the following fourPs: In addition to the four P’s I outlined above, there are some other aspects and qualifiers to consider when making your keyword targeting decisions which include:
Brian Featherstonhaugh, chairman and CEO of OgilvyOne Worldwide, will present his point of view on how brands are built, why the "fourPs" are no longer valid, how corporate cultures are created, and what happens as the world goes digital.
You'll find links to the paper in PDF and PS formats via the URL above, in the Further Reading section. Principals from four major promotion and design firms have sent an open letter to the major search engines calling for the establishment of a...
Postscript files (.ps) Here are four interesting tools for building your own Yahoo-like web directory. There are several ways to scratch this itch, and to do it properly, you should make sure you have the right tools for the job.