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  1. Amazon's 4 Pillars of Success: A Preview of Jeffrey Eisenberg's Pubcon SFIMA Keynote

    Jeff Bezos, founder and CEO of Amazon.com The key is the Amazon.com understands that optimization is not a tactic or a project but it is a strategic competitive advantage woven into the management of their business and it's ultimate reponsibility...

  2. What is SEM? Depends on Who You Ask

    I generally think organic or a combination," said Krista Neher, marketing strategist, author of "Social Media Field Guide", professional trainer, and founder of "Boot Camp Digital". I think of organic, expanded," said Kristine Schachinger, CEO of...

  3. Susan Wojcicki Replaces Salar Kamangar as Head of YouTube

    She is also the sister of Anne Wojcicki, co-founder of 23andMe. The leak was confirmed later yesterday in an email from Google CEO Larry Page to Liz Gannes of Re/code. Wojcicki joined Google in 1999 as employee number 16, pushed hard for Google’s...

  4. The Biggest Mobile Trends and Stories of 2013

    And while it's a rare occurrence to see anyone actually sporting a pair in real life unless you work in Silicon Valley or Silicon Alley, Google co-founder Sergey Brin hopes to bring it to the general public in 2014 (possibly through partners like...

  5. 6 Things We Learned From Marissa Mayer and Mark Zuckerberg at TechCrunch Disrupt 2013

    Michael Arrington, founder and former editor of TechCrunch, first question to Mayer was "What the f*** happened here? During Mayer's interview, Arrington asked what her superpower was, in addition to other two other tech giants, Google CEO Larry...

  6. Is BuzzFeed's Boom Making Brand Blogs Go Bust?

    Blogs are very much alive," said Dan Cristo, SES San Francisco speaker, Founder of @Triberr and Director of SEO Innovation at Catalyst Online. Lee Odden, Author of "Optimize" and CEO at TopRank Online Marketing, explains the thought behind the tweet:=

  7. Visual PR Secrets: Content Power Tips and Social Publishing Trends

    It's not just about writing for journalists anymore, it's about writing to people who have a relevant connection to your brand – the influencers are the most critical and those will include journalists," said Jason Kintzler, PitchEngine CEO and...

  8. Breaking Up With Your Spokesperson: Men's Wearhouse Applied to Authorship

    George Zimmer won't be guaranteeing that any longer - Men's Wearhouse has ousted its founder. In 2011, Doug Ewart became President and CEO, reflected in the website's "Talk to Doug" option. If they switch industries, the content remains and is...

  9. .EDU Link School: Tips & Tactics for Snagging Authoritative Links From Higher Ed

    Alumni profiles: Gather the school, year, major information from the executives or thought leaders in your organization, the company founder, the CEO, etc. In fact, Google's Distinguished Engineer Matt Cutts is on record saying that .edu TLDs don’t...