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  1. How to Create a Content Marketing Strategy From Your Existing SEO Content

    To emphasize this disconnect, according to Sunil Rajaraman, the founder and chief executive (CEO) of Scripted.com, marketers are willing to pay $1.95 more per word for "thought leadership" content than they are willing to pay for "SEO" content.

  2. RetailMeNot Crushed by Panda in Q2, But Partially Recovers

    GV does not provide any special treatment to its portfolio companies as it relates to search, I can assure you," wrote CustomMade Co-Founder Seth Rosen. RetailMeNot CEO Cotter Cunningham said during the earnings call that organic search represented...

  3. Searchmetrics Releases New Tools to Analyze & Optimize Web Page Performance

    Managing search performance for your website is increasingly about delivering valuable content to searchers on specific pages rather than focusing at a domain or keyword level or trying to manipulate search engine algorithms using SEO tricks...

  4. Amazon's 4 Pillars of Success: A Preview of Jeffrey Eisenberg's Pubcon SFIMA Keynote

    Jeff Bezos, founder and CEO of Amazon.com The key is the Amazon.com understands that optimization is not a tactic or a project but it is a strategic competitive advantage woven into the management of their business and it's ultimate reponsibility...

  5. What is SEM? Depends on Who You Ask

    I generally think organic or a combination," said Krista Neher, marketing strategist, author of "Social Media Field Guide", professional trainer, and founder of "Boot Camp Digital". I think of organic, expanded," said Kristine Schachinger, CEO of...

  6. New BloomReach Tool SNAP Personalizes Site Search, Navigation for Shoppers

    Consumers’ onsite experience should be as personal and as responsive as physically shopping in a well-designed store with a helpful staff,” said co-founder and CEO of BloomReach, Raj De Datta. Making the web experience unique to your audience is...

  7. Susan Wojcicki Replaces Salar Kamangar as Head of YouTube

    She is also the sister of Anne Wojcicki, co-founder of 23andMe. The leak was confirmed later yesterday in an email from Google CEO Larry Page to Liz Gannes of Re/code. Wojcicki joined Google in 1999 as employee number 16, pushed hard for Google’s...

  8. 7 Reasons Your Blog Sucks & How to Fix It

    All too often, small business or startup owners try to wear every hat; they’re the founder, CEO, webmaster, head of accounts receivable, and the company blogger. Does your blog suck? If you’re not publishing informative, engaging content or you’re...