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  1. How to Create a Content Marketing Strategy From Your Existing SEO Content

    To emphasize this disconnect, according to Sunil Rajaraman, the founder and chief executive (CEO) of Scripted.com, marketers are willing to pay $1.95 more per word for "thought leadership" content than they are willing to pay for "SEO" content.

  2. RetailMeNot Crushed by Panda in Q2, But Partially Recovers

    GV does not provide any special treatment to its portfolio companies as it relates to search, I can assure you," wrote CustomMade Co-Founder Seth Rosen. Google Panda 4.0 rolled out in May and several websites were crushed in the process.

  3. 5 Takeaways From the World Cup for Global Search Marketers

    Rocky Aoki, a famous Japanese Olympic wrestler and founder of Benihana restaurants, said, "You only win if you aren't afraid to lose. Even if you aren't a soccer fan ("football" to the rest of the world), you were most likely exposed somehow to the...

  4. gShift Gives Marketers Additional Ways to Track Content Performance

    Content marketers who are taking the torch in becoming more SEO-friendly and social-friendly when they’re writing their content want to understand specific performance on one blog or a campaign of blogs for a certain period of time," says Chris...