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  1. The Perennial SEO Audit – Creating an Effective Framework for Keeping Your Campaign Running at Peak Performance

    Here's how to create a framework for giving your SEO campaign a thorough check at regular intervals, protecting your efforts and strengthening your foundation. A few simple mini-deep dives at specific times throughout the year can dramatically...

  2. The Challenge of Enterprise Link-Building in a Content Marketing World

    This is a critically important step because it's the foundation of the campaign. It's no secret that there have been a lot of changes in the SEO industry over the last couple years that have dramatically changed the way that companies approach link...

  3. The Content Hack That Will Unlock 100 Years of Journalistic Tips for Your Digital Strategy

    The simple answer is experience, but it is also based on audience insight and a solid foundation process built around the creation of personas. Mark Twain Mark Twain has a point. Over the past 18 months I have been that boy, attempting to draw on...

  4. Mastering the PPC Challenge: A Beginner’s Guide [#CZLSF]

    Reviewing all that was covered during this session, you should have a firm foundation to expand and refine existing accounts to take them to the next level. In between live tweeting from the event, posting pics, and overusing the infamous hashtag...

  5. How to Diversify Your PPC Campaigns – and Your Skill Sets at the Same Time

    These keywords provide a solid foundation for your account. If you've been managing pay-per-click campaigns for a while, you probably know that the "80/20" rule applies to many accounts. The "80/20" rule means that 80 percent of your traffic/sales...

  6. Mobile Now Exceeds PC: The Biggest Shift Since the Internet Began

    Today, most recognize the Internet as a vital foundation for everything from operations to marketing and sales to logistics, CRM, and customer service. If you're still struggling to leverage the website to support goals, you have some catching up...

  7. How to Grow Your Google+ Fan Base to 1,000 Followers & Beyond

    If you buy the difference you need to get to 1,000, you just polluted the core of your Google+ foundation with a bunch of useless bots. +Post ads on the Google Display Network have been out of beta for several months now, but the engagement ad...

  8. SEO vs. SEM Timelines: A Medical Analogy

    SEO is a long-term tactic that requires a solid foundation and consistency over time. Marketing directors and search engine optimization (SEO) consultants are often questioned by their bosses and clients about the progress of their SEO campaigns.