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  1. How to Diversify Your PPC Campaigns – and Your Skill Sets at the Same Time

    These keywords provide a solid foundation for your account. If you've been managing pay-per-click campaigns for a while, you probably know that the "80/20" rule applies to many accounts. The "80/20" rule means that 80 percent of your traffic/sales...

  2. Mobile Now Exceeds PC: The Biggest Shift Since the Internet Began

    Today, most recognize the Internet as a vital foundation for everything from operations to marketing and sales to logistics, CRM, and customer service. If you're still struggling to leverage the website to support goals, you have some catching up...

  3. How to Grow Your Google+ Fan Base to 1,000 Followers & Beyond

    If you buy the difference you need to get to 1,000, you just polluted the core of your Google+ foundation with a bunch of useless bots. +Post ads on the Google Display Network have been out of beta for several months now, but the engagement ad...

  4. SEO vs. SEM Timelines: A Medical Analogy

    SEO is a long-term tactic that requires a solid foundation and consistency over time. Marketing directors and search engine optimization (SEO) consultants are often questioned by their bosses and clients about the progress of their SEO campaigns.

  5. Mythbusting: 4 Content Marketing Misconceptions & How to Overcome Them

    Make the investments now to lay the foundation to build out your program, and avoid these common pitfalls along the way. Now, content marketing has established itself as the backbone to building and maintaining relationships with customers and...