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  1. Search Marketing Integration Starts With Your Sales Team

    What industry vernacular is picking up speed on the forums and in conversations? The sales world is changing. Buyers are no longer interested in speaking with “always be closing” aggressive “sales” reps, or even consultative approaches with never...

  2. Make Content Marketing Work: 3 Tips to Activate Your Top Influencers

    But, in many cases, the people who really influence traffic and conversion on your site are the bloggers and active participants in industry message boards and forums. To find and activate the people who are truly passionate about your products...

  3. How SEO Attracts & Converts Customers in the 3 Purchase Decision Phases

    Targeted content, FAQs, tools, guides, studies, forums, etc.connect the dots between the customer’s problem and your solution. This behavior expands to business customers.percent of tech B2B customers research products on the internet...

  4. Small Business Social Media: 3 Tips to Get Started

    If you're in travel, you should be very active on Tripadvisor Forums. You can just as easily fail as excel in social media. Setting yourself up for success will make all the difference. That, coupled with realistic expectations, is the pathway to a...

  5. SEOs: Will You Negotiate a Salary Increase in 2013?

    Tell employers what communities you interact with and if you have moderator or administrator roles on forums for example. Unsurprisingly the highest rates are paid in New York and San Francisco, with higher rates paid in general on both the East...