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  1. The Challenge of Enterprise Link-Building in a Content Marketing World

    It's been pretty clear to most SEO professionals for a long time, even before we knew what a Google Penguin was, that link-building at the enterprise level (and really at every level) would have to go beyond old-school tactics like directory...

  2. Google Starts Penalizing Sites for Rich Snippet Spam

    The new warning was first mentioned in a forum post on the Google Webmaster Central forums from a user who is asking for clarification about the warning and what the issue could be. It is a manual action penalty based on incorrect usage of markups...

  3. What Does Google's Link Schemes Update Mean for Guest Posting?

    Forum spam Digital marketers live and die by Google's link schemes guidelines. No one wants their business or client to get penalized, and how to avoid penalties is a hot topic these days. Just when we – the content marketers, the link builders...