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  1. How to Optimize Your Content Strategy With Social Listening

    When using social listening tools, you can dive all the way down to specific blog post, forum post or even a tweet or status update. Each day, millions and millions of tweets, status updates, Tumblr posts, and any other forms of social postings...

  2. How to Implement an Engaging Content Marketing Plan for the Finance Industry

    My favorite example of this is how American Express targets entrepreneurs and small business owners through their online community, an open forum. Blog posts that contain interviews and advice from "money experts" on saving money.

  3. The Dirty Lawsuit Could be First of its Kind in Reputation Management

    The Dirty is not a public forum where users can post content without the operator of the site getting involved. Jones told jurors Monday that posts on TheDirty.com website humiliated her. Richie sometimes also posts complete posts by himself, often...