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  1. The Challenge of Enterprise Link-Building in a Content Marketing World

    This is especially true for blog and forum posts about related topics. It's been pretty clear to most SEO professionals for a long time, even before we knew what a Google Penguin was, that link-building at the enterprise level (and really at every...

  2. How to Optimize Your Content Strategy With Social Listening

    When using social listening tools, you can dive all the way down to specific blog post, forum post or even a tweet or status update. Each day, millions and millions of tweets, status updates, Tumblr posts, and any other forms of social postings...

  3. How to Implement an Engaging Content Marketing Plan for the Finance Industry

    My favorite example of this is how American Express targets entrepreneurs and small business owners through their online community, an open forum. Blog posts that contain interviews and advice from "money experts" on saving money.

  4. What Does Google's Link Schemes Update Mean for Guest Posting?

    Forum spam They actually mention guest posts now and the Internet is pointing fingers and going crazy. Still, I don't think real guest posts are on the way out. Guest posts should feature research links and resources to add value.

  5. The Dirty Lawsuit Could be First of its Kind in Reputation Management

    The Dirty is not a public forum where users can post content without the operator of the site getting involved. Jones told jurors Monday that posts on TheDirty.com website humiliated her. Richie sometimes also posts complete posts by himself, often...