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  1. Green is the colour of choice for BNP Paribas in France

    Vigeo, a French company that assesses companies on their environmental, social and governance practices, and Forum Ethibel, a Dutch consultancy, choose companies for the index. A leader in the listed space, BNPP introduced new ways this year to...

  2. How to Implement an Engaging Content Marketing Plan for the Finance Industry

    My favorite example of this is how American Express targets entrepreneurs and small business owners through their online community, an open forum. In branding yourself as a resource, you're also branding yourself as their go-to source online, and...