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  1. Most Corporate Social Media Efforts Will Fail

    Last October, Gartner unveiled a study that stated that by 2010, 60 percent of the Fortune 1000 companies with a web site will be involved in some form of online community that is utilized for customer relationship purposes.

  2. Google Turns to Publicis to Increase its Madison Avenue Savvy

    The digital shop brought with it an extensive Fortune 500 client base and relationships with the top players online, including Google. Google CEO Eric Schmidt was in Paris this week to visit Maurice Levy, chairman and CEO of ad agency holding...

  3. Report: Click Fraud Rises in Q2 & High-Priced Keywords Click Fraud Rate At 20.2%

    The network is comprised of a representative cross-section of online advertisers and interactive advertising agencies, including Fortune 500 companies and some of the world? In the second quarter click fraud rose four points to 14.1 percent...