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Forrester Research

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  1. 40% of Marketers Want to Reinvent Themselves: Data & Change at Adobe Summit 2014

    A 2014 Forrester report highlighted how some companies were tackling data and personalization head on: Forty percent of marketers say they want to reinvent themselves, but only 14 percent actually know how, according to Adobe research debuted today...

  2. How Personalizing Websites With Dynamic Content Increases Engagement

    Another factor that supports the incorporation of personalized content comes from Forrester research, which found that 90 percent of cart abandonment leads go cold within one hour and the likelihood of conversion diminishes as the clock ticks away.

  3. Future of Search & Content Marketing: Expand Your Mindset

    The percentage of people who used social media to find websites increased 7 percent from 2011 to 2012, according to Forrester Research data: Google, Bing, and Yahoo aren’t going away, but they will become less important in the grand scheme of...

  4. Is rel=author Really a Good Way to Judge Sources of Good Content?

    In a recent Forrester Research survey interviewing 262 IT professionals the question was asked, “Is your company looking to adopt a Content Management system? More to the point, the key consideration is who is doing it (author authority) rather...