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Forrester Research

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  1. SEM the Most Effective Acquisition Channel for 85% of Retailers [Survey]

    A study by Shop.org and Forrester Research shows 85 percent of retailers surveyed said search marketing (including paid and SEO) was the most effective customer acquisition tactic. Vice president and principal analyst at Forrester, Sucharita...

  2. SES Atlanta is Just 3 Weeks Away: Learn Top SEO & Paid Search Tactics, Tips & Tools

    The conference's keynote speaker is Bing's Senior Product Manager Duane Forrester, who will share trends on search over time and across platforms. LC: Duane Forrester's keynote is going to be really thought-provoking – he's going to take everyone...

  3. Adobe Experience Manager: Content, Search, Social & Mobile – An Integrated Future

    With a growing list of analyst admirers from the likes of Forrester, Gartner, and more recently Rebecca Lieb from Altimeter (who describes the "content marketing stack race" as "Adobe's battle to lose"), the relationship between the creative cloud...

  4. 40% of Marketers Want to Reinvent Themselves: Data & Change at Adobe Summit 2014

    A 2014 Forrester report highlighted how some companies were tackling data and personalization head on: Forty percent of marketers say they want to reinvent themselves, but only 14 percent actually know how, according to Adobe research debuted today...

  5. How Personalizing Websites With Dynamic Content Increases Engagement

    Another factor that supports the incorporation of personalized content comes from Forrester research, which found that 90 percent of cart abandonment leads go cold within one hour and the likelihood of conversion diminishes as the clock ticks away.

  6. Future of Search & Content Marketing: Expand Your Mindset

    The percentage of people who used social media to find websites increased 7 percent from 2011 to 2012, according to Forrester Research data: Google, Bing, and Yahoo aren’t going away, but they will become less important in the grand scheme of...