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Forrester Research

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  1. Is rel=author Really a Good Way to Judge Sources of Good Content?

    In a recent Forrester Research survey interviewing 262 IT professionals the question was asked, “Is your company looking to adopt a Content Management system? More to the point, the key consideration is who is doing it (author authority) rather...

  2. More Than 100,000 Sellers Have Inventory in New Google Shopping Model

    Google now attracts a paltry 13 percent, according to Forrester. Amazon just stole Google’s crown as the top shopping research destination this summer; this marked a huge change from 2009, when 24 percent of consumers went to Google first, to...

  3. Social Retail: Finding, Engaging & Cultivating Today’s Connected Consumer

    By reaching those individuals that spark conversation and carry great amounts of social capital, brands are able to better land their messaging and increase potential reach.percent of influencer impressions are made on Facebook (Source: Forrester...

  4. Enterprise SEO Update: Rosetta, Covario, Optify & More

    Shar VanBoskirk Adds Search Marketing to Forrester Waves Forrester’s Shar VanBoskirk recently announced she’ll be adding search marketing agencies and SEO platforms to her Waves, in which she performs detailed analyses of technology vendor and...

  5. Why Search Agencies Should Tune Into the Display Buzz

    Research firm Forrester believes that by 2016, spend on display and search marketing will be nearly identical, thanks to display growing at a rate of more than 20 percent each year. Consider this: display used to work much like traditional...