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Forrester

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  1. 40% of Marketers Want to Reinvent Themselves: Data & Change at Adobe Summit 2014

    A 2014 Forrester report highlighted how some companies were tackling data and personalization head on: Forty percent of marketers say they want to reinvent themselves, but only 14 percent actually know how, according to Adobe research debuted today...

  2. How Personalizing Websites With Dynamic Content Increases Engagement

    Another factor that supports the incorporation of personalized content comes from Forrester research, which found that 90 percent of cart abandonment leads go cold within one hour and the likelihood of conversion diminishes as the clock ticks away.

  3. Future of Search & Content Marketing: Expand Your Mindset

    The percentage of people who used social media to find websites increased 7 percent from 2011 to 2012, according to Forrester Research data: Google, Bing, and Yahoo aren’t going away, but they will become less important in the grand scheme of...

  4. Converged Media in Marketing Starts With Breaking Down Silos

    Referring to the modern thinking of trying to integrate all the messages, Forrester asked, "what the hell took so long? You need a holistic view and set goals that are able to be measured based on growth, not on individual tasks in a silo...

  5. The New Inbox: The Intersection of Email, Mobile & Social Marketing

    Here's an interesting stat from Forrester: almost 1/3 of repeat customers are initiated from an email. Mobile and social have been among the most talked-about subjects for the last couple of years. But did you know that email plays a very important...