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Formula One

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  1. 4 Reasons You Should Start Obsessing About AdWords Quality Score

    Based on this formula, the higher your Quality Score, the lower your CPC will be – so why shouldn't advertisers be obsessed with their Quality Score? CPC is calculated using the formula of [Ad Rank of the ad below yours / Quality Score + $0.01].

  2. 2 Essential Pivot Table Skills for Marketers: Summarizing Data and Calculated Fields

    Position) will require a formula created through the Calculated Fields dialog box instead of with the pivot tables Summarize Data dialog box. If you've been using pivot tables for years, you'll still probably find a few "ah-ha" moments here, like...

  3. Machine Learning Basics for Better Content & SEO Results

    Combined in a mathematical formula, a probability factor can be arrived at which could put the site over a preset threshold, triggering a dampening or a penalty. It's just one of many possibilities. This may seem to be a simple instance of...

  4. Google Still Taking a Beating Over Max Mosley S&M Party Search Results

    Max Mosley, former president of the FIA and Formula One racing is still battling Google in an epic suit that's gone after the search engine in two European countries over search results he wants gone.