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Formula One

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  1. 4 Reasons You Should Start Obsessing About AdWords Quality Score

    Based on this formula, the higher your Quality Score, the lower your CPC will be – so why shouldn't advertisers be obsessed with their Quality Score? CPC is calculated using the formula of [Ad Rank of the ad below yours / Quality Score + $0.01].

  2. 2 Essential Pivot Table Skills for Marketers: Summarizing Data and Calculated Fields

    Position) will require a formula created through the Calculated Fields dialog box instead of with the pivot tables Summarize Data dialog box. If you've been using pivot tables for years, you'll still probably find a few "ah-ha" moments here, like...

  3. Machine Learning Basics for Better Content & SEO Results

    Combined in a mathematical formula, a probability factor can be arrived at which could put the site over a preset threshold, triggering a dampening or a penalty. It's just one of many possibilities. This may seem to be a simple instance of...