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  1. Survey Says: Stop Making Assumptions About Your Content

    What I discovered, however, was that what my sales team was in need of were short compelling proof points and more digestible slide formats. This data tangibly quantifies the actions your customers and potential customers have taken - downloaded a...

  2. Why You Need to Own Your Data & Digital Assets

    In addition to analytics and reporting, it is important to put in place a regime of downloading contacts, fans, friends, etc.into formats that facilitate relationship-building away from the platform. Understanding how customers are finding and...

  3. Zuckerberg and ClickZ Live New York: There's a Keynote Combination

    The formats remain the same, including the interactive "Meet the Experts" sessions, site clinics and theater presentations in the exhibition area. This will include areas such as social media, display, mobile, email, video, digital TV advertising...

  4. Mobile Ad Revenue Outlook: Local Search Leads the Way

    Facebook News Feed Ads), most mobile ad formats today fall into the main categories of search, display, SMS, or video. Earlier this week, BIA/Kelsey released its U.S.mobile local advertising forecast, projecting $5.8 billion in revenue by 2016.