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  1. Why You Need to Own Your Data & Digital Assets

    In addition to analytics and reporting, it is important to put in place a regime of downloading contacts, fans, friends, etc.into formats that facilitate relationship-building away from the platform. Understanding how customers are finding and...

  2. Learn With Google: 10 Mobile Marketing Tips from Googlers at #SESSF

    AdWords advertisers were migrated to enhanced campaigns on July 22nd, at which time SEW author Lisa Raehsler collected tips to manage these new formats from PPC experts. Marketing is still viewed in an old-world way: as an expense, not an...

  3. 3 Hot Bing Ads Features for 2013 from a Certified Search Nerd

    Use New Ad Formats to Drive Click Volume: We’re seeing volume increases due to the combination of these new ad formats and changes. Hot 2012 Bing Ads Features You Should Use in 2013 Bing Ads’ New Year’s resolution is to keep innovating, adding new...

  4. Mobile Ad Revenue Outlook: Local Search Leads the Way

    Facebook News Feed Ads), most mobile ad formats today fall into the main categories of search, display, SMS, or video. There's lots of nuance, but examples can include display ads within defined geofences, or search queries refined by GPS or geo...