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  1. Learn With Google: 10 Mobile Marketing Tips from Googlers at #SESSF

    AdWords advertisers were migrated to enhanced campaigns on July 22nd, at which time SEW author Lisa Raehsler collected tips to manage these new formats from PPC experts. Marketing is still viewed in an old-world way: as an expense, not an...

  2. 3 Hot Bing Ads Features for 2013 from a Certified Search Nerd

    Use New Ad Formats to Drive Click Volume: We’re seeing volume increases due to the combination of these new ad formats and changes. Hot 2012 Bing Ads Features You Should Use in 2013 Bing Ads’ New Year’s resolution is to keep innovating, adding new...

  3. Mobile Ad Revenue Outlook: Local Search Leads the Way

    Facebook News Feed Ads), most mobile ad formats today fall into the main categories of search, display, SMS, or video. There's lots of nuance, but examples can include display ads within defined geofences, or search queries refined by GPS or geo...

  4. Why Facebook Ad Haters Are Wrong – Here’s How Marketers Can Do Better

    Experiment with different ad formats, like Sponsored Stories or Premium Ads, and compare click-through rates, engagement and ROI. The trend seen by one social media marketing consultant and one fake page set up by the BBC seems to have confirmed...

  5. Mobile Landing Page Optimization - 10 Best Practices for Success

    Update your site with mobile-friendly alternatives like HTML5, jQuery, and JPG or GIF image formats.turn to a competitor’s site after a bad mobile experience. Landing pages can be used for PPC ads, mobile app downloads, promotional campaigns and more.