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  1. Adding Negatives: How to Filter Out Bad Paid Search Clicks & Prospects

    Ad formats are proliferating in AdWords and each type of ad requires the same degree of filtering to opt-out of potentially useless clicks. The most frequent application of these negatives is for commonly avoided terms like “free” or “cheap” if you...

  2. Generating Revenue From Outsourced Local Search

    As local media see their traditional formats merging online and in the mobile world, they're realizing the monetization and advertiser retention benefits offered by a privately branded local search site.

  3. Delving into the SearchMonkey

    SearchMonkey supports multiple formats, including microformats, RDFa, eRDF, XML feeds, and APIs such as OpenSearch, so publishers have many options for exposing the data. When users click on the control, you mini application will run and can...

  4. New Search Patent Applications: October 6, 2006 - Google Takes Over the Patent Office

    As online ads are becoming technically and artistically more sophisticated, advertisers will need a way to efficiently request assistance with ad creations that offer richer ad formats. I thought of Danny's post from yesterday, Hello Natural...

  5. New Search Patent Filings: August 29, 2006 - Yahoo looks at Interactive TV and VOIP

    There is no use of hardware telephone interface cards (TICs) or software transcoding to transform data to PCM or other formats. IBM filed a patent application for building social networks within a business organization, and was granted a patent for...

  6. New Search Patent Applications: June 19, 2006 - Autolinking, and Better Advertising through Deletion Predictions

    For example, a single media object can come in multiple formats and/or compression rates. The following patent application explains how such a system might work from the search engine's perspective. That's done in a related patent application...