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  1. Google Mobile Releases MMA-Compliant Ads

    In April, Google launched image ads as part of their mobile ad service.days later, the Mobile Marketing Association released new guidelines for mobile image ads. But don't freak out if you're using the old formats.

  2. Yahoo Rolls Out PPC Ads In Mobile Search Results

    There are several competing studies, however, that argue consumers are least interested in advertising in SMS vs.other mobile formats. According to CTIA-The Wireless Association, there are more than 194 million wireless subscribers in the U.S.with...