Microsoft Fires Back At Google Over Web-Video Formats -paidContent According to a new survey from the Association of National Advertisers and the Mobile Marketing Association, 88 percent of marketers at large retailers and consumer brand...
But don't freak out if you're using the old formats. From here on out, though, we'll be accepting uploads only in the MMA-compliant formats. In April, Google launched image ads as part of their mobile ad service.days later, the Mobile Marketing...
In doing so, it automatically outdated Google's brand spanking new mobile ad formats. Last week, the Mobile Marketing Association updated its standards for mobile display ads. While mobile industry leaders differ on the need and implementation for...
Google Content Network Tips: Part 2 - Targeting Options, Environments, and Ad Formats, Inside AdWords YPA Adds Mobile to Local Search GuideAt The Kelsey Group's Interactive Local Media 2007/Search Engine Strategies Local show today in Los Angeles...
Google's Long March Towards Taking Over the Advertising UniverseGoogle continues to invest in extending its advertising reach to include more formats and mediums. Google's CEO said in an interview at the National Association of Broadcasters...
Lanctot expects growth in local to be somewhat hindered by a flood of ad formats, pricing structures, and implementations. Some of the goals tracked here, which are often lumped together as "branding" by some marketers, include building awareness...
There are several competing studies, however, that argue consumers are least interested in advertising in SMS vs.other mobile formats. According to CTIA-The Wireless Association, there are more than 194 million wireless subscribers in the U.S.with...
Yahoo Gives New Life to Failed TV Music Program - We've read plenty about Yahoo's interest in offering new and original content (in many formats) on their service. More Questions On Adware Names Officers - The votes have been counted, and the...
