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  1. Unruly's Second Opinion on Top 10 Social Video Trends for 2014

    The Facebook offering is also part of a larger story – the move away from traditional display ad formats and into native, in-feed formats where the ads are delivered within the content stream and advertising is integrated more seamlessly into the...

  2. Top 10 Trends in Mobile Across Paid, Owned, Earned Media

    The ability to grab e-mail addresses and sign up users for loyalty programs enabled Twitter to have a stronger tie to business metrics beyond their typical ad formats engagement rates. His ad saw a 370 percent increase in likes vs.what he normally...

  3. Bing Hero Ads Turn Ads Into Landing Pages on Windows 8.1

    Hero Ads are very visual ad formats and essentially the ads look to be like a landing page, rather than an advertisement by Bing. Bing Ads has announced a brand new ad experience today at its Bing Ads Next event, called Hero Ads.

  4. Twitter Files for IPO: Reveals Debt, Advertising Revenue Per Timeline View Details

    The company also intends to “develop new and unique ad formats for our advertisers. While Twitter’s initial public offering is expected to be among the largest of tech firms this year, its business is but a fraction of the size of the Silicon...

  5. Learn With Google: 10 Mobile Marketing Tips from Googlers at #SESSF

    AdWords advertisers were migrated to enhanced campaigns on July 22nd, at which time SEW author Lisa Raehsler collected tips to manage these new formats from PPC experts. Get to Know Google Mobile Ad Types to Better Connect When it Matters Most