SEO News

Formats

RSS
  1. 130 Questions to Ask When Choosing a Local Search Automation Tool

    If so, which formats? Choosing a local search automation vendor can be a complicated and intimidating decision for companies with hundreds or thousands of brick-and-mortar locations. Performing well in local search depends on many different tactics...

  2. Google: Top Search Ads Increase Brand Awareness by 6.6% [Study]

    Use formats and images that place your ad in the top slot to help differentiate you from other results. Traditionally, the value in search advertising has always been centered on increases in click-through rates and conversions.

  3. Why You Need to Own Your Data & Digital Assets

    In addition to analytics and reporting, it is important to put in place a regime of downloading contacts, fans, friends, etc.into formats that facilitate relationship-building away from the platform. Truth is, many (far too many) businesses do not...

  4. Content Marketing: The 4 Most Critical Components to Measure & Analyze

    In order to accurately test the format, you should try to assign the same promotion effort to both formats and treat them equally. You might also realize that the compounded effect of having the same message repurpose in various formats is better...

  5. Google Reveals New AdWords Features: App Ads, 'Enterprise' Tools, & More

    Experiments can include several different campaign components such as bid changes, new keywords, campaign settings, special bids for times and locations, ad formats, and more. Jerry Dischler, vice president of product management for AdWords...

  6. Why Content Marketers Should Step Back From Creation and Focus On Strategy

    For SMB marketers, resource challenges in creating content are not likely to go away anytime soon, but they would be best served by developing a single piece of content that can be leveraged in multiple formats and mediums to ensure maximum ROI.