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  1. Smart beta indexes gain currency with Asian investors

    Dealers say that the costs between the two formats are similar and the choice between the two is down to the client with some clients preferring swaps that make it simple to achieve leverage and also make it easier to create unfunded solutions.

  2. 3 Lessons Social Advertisers Can Learn From Search Marketing

    Social is more than just engagement and many ad formats are proving effective in driving direct response goals. Your peers can be great resources to help you better hone your craft. There are many disciplines within marketing, and as teams begin to...

  3. Strategic solutions play into Credit Suisse's strengths

    The indexes can be delivered in multiple formats and delivered via online platforms. Credit Suisse wins structured funds house award In the face of low interest rates and depressed volatility, Credit Suisse's structuring team found that investor...

  4. Google to Fight Piracy by Modifying Search Algorithms

    However, this year's updated report features a couple of developments, including changes to ad formats and an improved Digital Millennium Copyright Act (DMCA) demotion search signal. The biggest change in the Google search update will be new ad...

  5. 2013 Mobile Ad Revenue Hits $19.3B, Including Gains in Search

    However, globally, there are stark contrasts in the type of ad formats driving revenue. The Interactive Advertising Bureau (IAB) and IHS released findings that show mobile advertising revenue was up to $19.3 billion worldwide - nearly doubling from...

  6. The Virtuous Content Cycle: How to Strategize, Structure & Systemize Content

    To maximize your content efficiency, it's also important to develop systems to in all the different formats that your readers are looking for. While you're still in the content creation phase, think about all the different formats and ways your...

  7. Google Webmaster Tools Adds International Targeting Report to Show hreflang Errors

    In order for a hreflang attribute to function properly it must be in one of the following formats: If you're marketing internationally, it is important that your content is translated properly. Why? Even though many countries have English speakers...

  8. How to Diversify Your PPC Campaigns – and Your Skill Sets at the Same Time

    Launch New Ad Formats You can diversify your campaign by utilizing new ad formats such as image ads via the GDN or App Ads. As with any expansion tactic, some ad formats will work better than others and App Ads are totally different from everything...