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  1. Google to Fight Piracy by Modifying Search Algorithms

    However, this year's updated report features a couple of developments, including changes to ad formats and an improved Digital Millennium Copyright Act (DMCA) demotion search signal. The biggest change in the Google search update will be new ad...

  2. 2013 Mobile Ad Revenue Hits $19.3B, Including Gains in Search

    However, globally, there are stark contrasts in the type of ad formats driving revenue. The Interactive Advertising Bureau (IAB) and IHS released findings that show mobile advertising revenue was up to $19.3 billion worldwide - nearly doubling from...

  3. The Virtuous Content Cycle: How to Strategize, Structure & Systemize Content

    To maximize your content efficiency, it's also important to develop systems to in all the different formats that your readers are looking for. While you're still in the content creation phase, think about all the different formats and ways your...

  4. Google Webmaster Tools Adds International Targeting Report to Show hreflang Errors

    In order for a hreflang attribute to function properly it must be in one of the following formats: If you're marketing internationally, it is important that your content is translated properly. Why? Even though many countries have English speakers...

  5. How to Diversify Your PPC Campaigns – and Your Skill Sets at the Same Time

    Launch New Ad Formats You can diversify your campaign by utilizing new ad formats such as image ads via the GDN or App Ads. As with any expansion tactic, some ad formats will work better than others and App Ads are totally different from everything...

  6. 130 Questions to Ask When Choosing a Local Search Automation Tool

    If so, which formats? Choosing a local search automation vendor can be a complicated and intimidating decision for companies with hundreds or thousands of brick-and-mortar locations. Performing well in local search depends on many different tactics...

  7. Google: Top Search Ads Increase Brand Awareness by 6.6% [Study]

    Use formats and images that place your ad in the top slot to help differentiate you from other results. Traditionally, the value in search advertising has always been centered on increases in click-through rates and conversions.

  8. Why You Need to Own Your Data & Digital Assets

    In addition to analytics and reporting, it is important to put in place a regime of downloading contacts, fans, friends, etc.into formats that facilitate relationship-building away from the platform. Truth is, many (far too many) businesses do not...