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  1. Why Content Marketers Should Step Back From Creation and Focus On Strategy

    For SMB marketers, resource challenges in creating content are not likely to go away anytime soon, but they would be best served by developing a single piece of content that can be leveraged in multiple formats and mediums to ensure maximum ROI.

  2. 4 Critical Elements of a Successful Content Marketing Team

    Is comfortable writing in different formats, from blog posts to white papers More than any other type of marketing endeavor, the composition and talents of the executing team are absolutely critical. Here's a closer look at the different functions...