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  1. Google & Bing Now Showing LinkedIn Rich Snippets

    Bing is also showing the same LinkedIn rich snippets, although in a slightly different format. The search results for Google and Bing now include rich snippet data from LinkedIn. When you search Google for a well-known person combined with the word...

  2. Reflecting on a Successful ClickZ Live New York & A Fond Farewell to Mike Grehan

    Mike has been instrumental to the success of our interactive marketing and search brands and his expertise knowledge and connections in the industry have helped us successfully move to our new name and format ClickZ Live.

  3. Google Supports New Schema for Multiple Business Phone Numbers

    Businesses with multiple locations should truly benefit from this new schema format. If you haven't been using any rich markup schema on your website, you're missing out on some opportunities for search engines to better semantically understand...

  4. You'll Laugh, Then Cry When You See the Simple Trick This Single Mom Uses to Beat Enterprise SEOs

    They give users what they want in a format that connects with them. What did you just click on? Look at the ridiculous headline for this column. Read it out loud to yourself. So why did you click on that Upworthy-inspired headline?

  5. Top 8 Google Analytics Reports for Managing Organic SEO Campaigns

    The ability to create custom reports, allows us to parse that data in a user-friendly format. Now that we've entered the age of Hummingbird, there's no room for marketing hunches and gut feelings. Successful digital marketing campaigns are now data...

  6. Conquering Content Marketing, Step 3: Facing the 'Fans'

    For brand visibility, Lisa can take advantage of the video format, and can place the content in multiple channels: Instagram, the British Outfitters website, YouTube and television. Lisa Hughes, a New York-based content marketer for UK clothing and...