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  1. Secret Sauce LoMo Tips for More PPC Sales

    Provide useful user information in a search friendly format Here’s a staggering statistic: 73 percent of U.S.consumers prefer to use their phone to search for local information. Paid search marketers have understood that mobile is important for...

  2. Dealing With Onsite Duplicate Content Issues

    Be Consistent With Your Internal Linking Strategy: Just stick to one particular format to avoid confusion. Duplicity can be both onsite and offsite: Onsite duplicity is when the same content is seen on multiple pages within a website and offsite...

  3. 3 Building Blocks for Content and Search Marketing Success

    From social media monitoring, to audience profiling, Web analytics, and traditional research and business strategy, understanding your buyers, personas, and target audience helps you map and build demand- and content-based strategies to deliver...

  4. Native Advertising for Small Business: The Missing Link?

    In the most basic definition, native advertising is paid content presented in the same format as all other content on the page. Ninety-four percent of small businesses use content marketing in some way, shape, or form, but have a hard time getting...

  5. The Evolution of SERPs and User Behaviors

    In 2005, users were served the same 10-listing format for practically every search they did. Now, we see more SERP styles, including Knowledge Graph, Carousel, and three- or seven-pack map listings, meaning users interact a little differently with...

  6. There's a Good Chance Google Is Rejecting Some of Your Products Right Now

    You may be behind on Google's inventory formatting new format specifications, but the good news is the Google Shopping feed data changes are relatively easy to implement. Although the inventory submission format requirement change was posted in...

  7. Tolstoy’s 186th Birthday Honored With Interactive Google Doodle

    On the Google Doodles website, Muradov says he settled on two images from Tolstoy's three major works that are displayed in a stage-like format. On what would be Russian writer Leo Tolstoy's 186th birthday, Google pays homage with a doodle that is...

  8. Is a Proposed Twitter Algorithm the Death of "Real Time" on the Social Platform?

    And when it comes to news publishing, how might this affect the format we’re used to? From a Wall Street Journal (WSJ) report, Noto was quoted as saying the reverse chronological order of content that Twitter is known for "isn’t the most relevant...

  9. Survey Says: Stop Making Assumptions About Your Content

    Without the context of being directly involved in the sales cycle, I assumed a longer-format case study would be the most valuable to team members. In my mind, this format afforded more elaboration and specific details that could help get across...