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  1. 5 Changes You Need to Make for Google Shopping in the Next 2 Months

    Google Shopping Campaigns are replacing the existing Product Listing Ads Campaign format. Then select the 'Shopping' campaign format option: In July 2012, Google finalized its switch to Google Product Listing Ads from formerly free retail traffic...

  2. Why You Need to Own Your Data & Digital Assets

    Even if you decide to make the transition from a privately developed website or platform, the likelihood that you will be able to export content, databases, and related assets into a format that can be simply plugged into an open-source platform...

  3. Top Brands Now Testing Pinterest Promoted Pins

    A month later, Pinterest announced it would be testing the advertising format with an undisclosed group of advertisers. We first learned about Pinterest’s plans for promoted pins in September 2013. Now, Pinterest is taking the test into the next...

  4. Content Marketing: The 4 Most Critical Components to Measure & Analyze

    Or maybe the format was off? The medium, as determined by the format of the message, also controls the promotional activities that can take place to promote and push the message to reach more people. In order to accurately test the format, you...

  5. Reflecting on a Successful ClickZ Live New York & A Fond Farewell to Mike Grehan

    Mike has been instrumental to the success of our interactive marketing and search brands and his expertise knowledge and connections in the industry have helped us successfully move to our new name and format ClickZ Live.