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  1. The Evolution of Audience Targeting: 3 Opportunities for Marketers

    Challenges arise in tracking consumers into the offline world as cookies break down as a reliable form of targeting; however, new capabilities have made it possible to begin to close this gap. The ability to track the interactions people have on...

  2. Google Search Quality Guidelines Now Reward Expertise, Authority, Trust

    Sharing personal experience is a form of everyday expertise. E-A-T is referenced throughout the latest version of the guidebook when designating highest quality or lowest quality Web pages. Version 5.0 of the handbook is dated March 2014, and...

  3. 10 Shocking Facts About Content Marketing Today

    Email is the most popular form of communication However, the ROI will come in the form of more prospects and leads, who may eventually become customers and contributors to your overall bottom line. Every day, more than 27 million pieces of content...

  4. More Panda 4.0 Findings: Syndication, User Engagement, Indexation & Keyword Hoarding

    The user interface was weak, the content (which was thin) was located down the page, and if you did click on anything on that page, you were taken to an order form. Now that the dust has settled, it's clear that Panda 4.0 was a powerful update that...