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  1. The Evolution of Audience Targeting: 3 Opportunities for Marketers

    Challenges arise in tracking consumers into the offline world as cookies break down as a reliable form of targeting; however, new capabilities have made it possible to begin to close this gap. As global Internet usage increased and technology...

  2. 5 Changes You Need to Make for Google Shopping in the Next 2 Months

    Consider what ad groups you want to create under your All Products ad group carefully as they will form the structure for the remainder of your campaign. Although Google's headquarters are in Silicon Valley, the company has consistently made major...

  3. 5 Fast Facts about the EU's Privacy Ruling on Google

    The result could be considered a form of censorship for those who are writing about corrupt positions. Let's dive into the facts. If requested, Google must remove 'inadequate, irrelevant or no longer relevant' search results.