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  1. Native Advertising for Small Business: The Missing Link?

    Ninety-four percent of small businesses use content marketing in some way, shape, or form, but have a hard time getting the results they want. Since a successful search marketing campaign is often contingent on its content marketing, it’s important...

  2. "Content Performance Marketing" – 3 Steps to Future Success

    Most marketers and brands that are on the leading edge are doing it in some form or another. From more humble beginnings of White Hat SEOs touting "content is king" to massive campaigning from search engines and marketers around the idea of quality...

  3. Optimizing Search and Digital Marketing With Multi-Channel Attribution Modeling [#CZLSF]

    In the example that was provided, a simple copy change that leverages the word "download" – which reinforces a "tangible" resource that will always be accessible – helped drive 47 percent gains in the related lead form submission rate.

  4. How to Solicit Feedback from Prospects and Customers

    With that on my mind, I'd like to talk about another form of missing communication: when we don't hear from our prospects and customers. My wife and I are just waking up in a small bed and breakfast in Chimney Rock, North Carolina, which is about...

  5. The Evolution of Audience Targeting: 3 Opportunities for Marketers

    Challenges arise in tracking consumers into the offline world as cookies break down as a reliable form of targeting; however, new capabilities have made it possible to begin to close this gap. As global Internet usage increased and technology...