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  1. 5 Reasons Why People Hate International Search Marketing

    However, you might be surprised how lame it looks to go from $99 (U.S.to €73.65 (EU) to 4,187 Rubles (Russia) to your foreign audience if you’re just using dollar to foreign currency exchanges. Seeing how people react to your work from different...

  2. The Growing Importance of International Mobile Search

    The growth rates of various foreign languages also far outstrip the growth in English usage, which may be heading for saturation point. For now English remains on top of the pile, but foreign language marketing already represents a hugely important...

  3. How to Run Foreign Language PPC Campaigns

    As you'll be dealing with foreign languages and possibly unfamiliar search engines, it's likely that you'll need the assistance of language professionals. A pay-per-click (PPC) campaign can help speed the process and can also be a cost effective...

  4. Using Text-Rich Anchor Links as Part of Your Foreign Language Marketing Strategy

    This holds as true for foreign-language search engines such as Baidu in China or Yandex in Russia as it does for Google or Yahoo. For our fictional vacation property management company, “vacances sud de la France” or “vacances en Provence” would be...

  5. How to Launch an English Only Global Search Marketing Campaign

    People, especially in non-English speaking countries, tend to be suspicious of translated foreign consumer goods sites, targeting an English campaign in these markets may be challenging unless you represent a known brand.

  6. Gaining Top Keyword Prominence & Dominance in Foreign Languages

    Foreign languages are experiencing massive growths online, year-on-year since 2000, according to Internet World Stats: But while the online audiences browsing in these languages are growing dramatically, the field of foreign language Internet...

  7. Getting Ready for Global Business: The Benefits of the Foreign Language Internet

    The key point for search engine marketers is that, despite the massive growths in foreign languages online, there is still relatively far less content in languages other than English – and that means dramatically less competition for Internet...

  8. What Goodies Does Google+ Hold for International Search Marketers?

    One of the major concerns for online marketers looking to make use of social media across the foreign language Internet has been managing multiple profiles. The Sparks algorithm seems to be different to both the Google SERP algorithm and the Google...

  9. SEO Your Website For Foreign Languages in Your Domestic Market

    However, there’s a huge opportunity within domestic markets to target native speakers of foreign languages. Last week here at Search Engine Watch, Dave Davies raised some key points about strategies for optimizing your website for English-speaking...

  10. 5 Strategies for Managing Twitter Across Multiple Languages

    Naturally, it would be much easier to simply research and write tweets for your target market and have them translated into foreign languages. For those involved with social media marketing, in particular Twitter, this has special relevance, thanks...

  11. 5 Money-Saving Strategies for Localized Websites

    Duplicate content in the same language will see you penalized by Google, but if you use the same copy in different languages across all your foreign language websites, then you can save costs by simply translating or "transcreating" your original...