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Foreign Language Internet

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  1. The Growing Importance of International Mobile Search

    For now English remains on top of the pile, but foreign language marketing already represents a hugely important growth area in e-commerce and digital marketing. The growth rates of various foreign languages also far outstrip the growth in English...

  2. How to Run Foreign Language PPC Campaigns

    A recent study conducted across the European Union found that more than half of Internet users visited foreign language (usually meaning English) websites. If you have fully localized and optimized foreign language websites, you may have your...

  3. SOPA Explained: Why It’s Bad for the Web & How to #StopSOPA

    Ambiguity in the definitions of domestic vs.foreign sites and “facilitates or enables”, to the extent that even sites compliant with DMCA safe harbor provisions may still be vulnerable. Smith said in response to the White House’s show of opposition...

  4. How to Launch an English Only Global Search Marketing Campaign

    Students: Students either studying a foreign language, learning English or are attend a school with English as the main curriculum. There are hundreds of thousands of English speaking students who study abroad, those from the families of...

  5. What Goodies Does Google+ Hold for International Search Marketers?

    One of the major concerns for online marketers looking to make use of social media across the foreign language Internet has been managing multiple profiles. The Sparks algorithm seems to be different to both the Google SERP algorithm and the Google...

  6. SEO Your Website For Foreign Languages in Your Domestic Market

    Same as with translated websites for the foreign language Internet, the key benefit in SEO terms of translating a website for the domestic market is the relative lack of competition for keywords, so you can climb those search rankings much more...

  7. 5 Strategies for Managing Twitter Across Multiple Languages

    For those involved with social media marketing, in particular Twitter, this has special relevance, thanks to the enormous growth of Twitter in foreign language markets – last year over 60 percent of registered accounts were outside the U.S.and...

  8. 5 Money-Saving Strategies for Localized Websites

    Duplicate content in the same language will see you penalized by Google, but if you use the same copy in different languages across all your foreign language websites, then you can save costs by simply translating or "transcreating" your original...

  9. Top Level Trends of SEM Worldwide in 2010 and 2011

    It has never been easier to market to a foreign country; all you need is a credit card and Internet connection. For the others like Yandex in Russia, its service level has been going up over the past years as it realizes how important a foreign...