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  1. SEO Tactics for App Stores, Mobile App Website Pages & Local Markets

    The world of mobile apps is foreign territory to most online marketers. Although the United States app store market is the largest revenue opportunity, users from other countries can benefit from an app that supports their native language and country.

  2. 5 Reasons Why People Hate International Search Marketing

    However, you might be surprised how lame it looks to go from $99 (U.S.to €73.65 (EU) to 4,187 Rubles (Russia) to your foreign audience if you’re just using dollar to foreign currency exchanges. Translating is simply providing a close equivalent of...

  3. The Growing Importance of International Mobile Search

    For now English remains on top of the pile, but foreign language marketing already represents a hugely important growth area in e-commerce and digital marketing. The growth rates of various foreign languages also far outstrip the growth in English...

  4. How to Run Foreign Language PPC Campaigns

    A recent study conducted across the European Union found that more than half of Internet users visited foreign language (usually meaning English) websites. If you have fully localized and optimized foreign language websites, you may have your...

  5. SOPA Explained: Why It’s Bad for the Web & How to #StopSOPA

    Ambiguity in the definitions of domestic vs.foreign sites and “facilitates or enables”, to the extent that even sites compliant with DMCA safe harbor provisions may still be vulnerable. Big media companies may seek to cut off funding sources for...

  6. Using Text-Rich Anchor Links as Part of Your Foreign Language Marketing Strategy

    This holds as true for foreign-language search engines such as Baidu in China or Yandex in Russia as it does for Google or Yahoo. For our fictional vacation property management company, “vacances sud de la France” or “vacances en Provence” would be...

  7. How to Launch an English Only Global Search Marketing Campaign

    Students: Students either studying a foreign language, learning English or are attend a school with English as the main curriculum. There are hundreds of thousands of English speaking students who study abroad, those from the families of...