Gwern.net findings aim to offer a scientific approach to product adoption by analyzing data of prior Google shutdowns, and forecasting how likely it is that any one product will survive. Before you get too cozy with a new Google product, you may...
BIA/Kelsey helps clients by offering consulting, valuation, research, and forecasting services. Annual U.S.social ad revenue is expected to reach $11 billion by 2017, according to a recent study by BIA/Kelsey.
Forecasting (Unscientifically) Via Pinterest Trends In the digital age, it should come as no surprise that search trends follow the rise and fall of fashion (and cultural) trends. Or should it? Fashionista Marie picks up her favorite magazine...
The easiest answer is forecasting. When I brainstorm with colleagues about their approach to link building, the most common starting point is to analyze the websites and backlink profiles from their competitors and peers.
Along with that comes responsibility, often in forecasting goals, targets, and budgets for coming months or quarters. The best account managers have such deep client relationships that they become a direct extension of a client’s internal team.
As marketers look to integrate the search, social and digital marketing efforts the importance of forecasting, measuring, and optimizing sites and content plays a much bigger role in organizations across multiple disciplines.
Forecasting the value of SEO Well, 2012 has been one of hell a ride for the search marketer. The only way to describe it is a series of ups and downs, thrills and spills, twists and turns. It has been a roller coaster of a year.
Forecasting opportunity: Quantifying the value of SEO opportunities. Forecasting Create a forecasting model: Know what problem you want to solve. We're in an industry that is now 15 years old and growing rapidly.
Create the forecasting model: It’s simple business logic and forecasting is a very important piece of business logic. Below are just a few variables that can be taken into consideration when forecasting the conversion value of rank improvement for...
The reactive approach hinges on really understanding your industry, and being passionate when writing about trends or forecasting changes. Writers often post about the importance of industry analysis, prospecting influencers, and determining...
Speaking to SEW on the phone, Guzman gave a candid preview of his presentation entitled "Building SEO Goals both as a kind of 'divining rod' for greater profits or 'a canary in the coal mine' forecasting trouble ahead.
These vary from detailed spreadsheet/manual analysis, through to utilizing a number of free tools, and finally to using an Enterprise platform to tie together competitive analysis, opportunity forecasting and productivity and workflow.
This profitability forecasting process assumes you've already done your initial keyword research and you've got a list of terms and phrases you intend to target. Paid search aside, you can run a four-step forecasting model to estimate organic...
Forecasting change: While none of us can see into the future, keeping an eye on trends and hot topics can give us an idea of the direction in which we’re headed. Google and Bing have a long and storied history of taking shots at each other whenever...
Reveal search pattern behavior: You should use Google Trends or another forecasting tool to determine if search is down overall for your core terms or your entire industry. Getting lost in the trenches of PPC warfare is a common but dangerous hazard.
With BIA/Kelsey recently forecasting that mobile search will outpace desktop search in 2015, it is key for ad providers to educate advertisers on lead pricing. Many local search advertisers today want performance based ad programs and advertising...
Kevin Gibbons wrote a great post showing how you can treat SEO forecasting like PPC and help to attribute accordingly. However, how we get to that final acquisition metric and how we optimize our search engine optimization (SEO) and social media...
In the ongoing cycle of market forecasting, we're once again at a half-year refresh for mobile local ad revenue projections. Though the revenue outlook is the "money" number, there are lots of background inputs to dissect, such as mobile search...
Based on the findings in this paper, Google introduced a forecasting feature in Insights for Search. I’ve been asked to make a few predictions about the future of video. As Yogi Berra might have said, “It's tough to make predictions, especially...
SEO forecasting, keyword research, competitive intelligence, new content strategy, new reporting templates, new titles, new description, and more can fall under this bucket. It’s the most wonderful time of the year
