SEO News


  1. Why You Need to Own Your Data & Digital Assets

    Unfortunately, it doesn't seem to matter how it came to be – vendors are downright defiant in releasing ownership of client Analytics accounts, often forcing businesses and brands to abandon historical data and starting over with a new account.

  2. A Knowledge Gap Analysis Will Tell You What Web Analytics Can't

    If the user’s task involves creating something, avoid forcing them to create something from scratch. They tell you where someone went, but not who they were or why they went that way. Designers often place too much emphasis on website analytics to...

  3. The 4 Most Interesting Features in Google Shopping Campaigns

    Last week, Google confirmed that it would be forcing migrations from the current PLA format to the new Shopping Campaigns by August. While last year’s update seemed to serve Google only, by forcing a combination of campaign types that advertisers...

  4. Twitter is Blocked in Turkey, Google’s Public DNS Helps Users Regain Access

    Initially, Turkish internet service providers (ISPs) were simply redirecting traffic to a government webpage by forcing the DNS servers, which send to the correct IP addresses for the site they are trying to access, to redirect away from Twitter's...

  5. 5 Social Media Advertising Trends to Watch for in 2014

    Facebook is concerned with dwindling usage and has gone so far as to suppress organic content – effectively forcing advertisers to promote their content. That's not to say that SEM has stagnated and development has stopped – it hasn't (enhanced...

  6. Mobile SEO: 5 Ways to Ensure Your Brand's Content is Optimized

    Google's recent Hummingbird algorithm and the arrival of KitKat are forcing agencies and brands to stretch their search marketing minds and strategies even further – for the better. Mobile Usage is Forcing a Shift of Search Strategies

  7. SEO in the Age of Apps: Diversifying Your Mobile SEO Strategy

    But mobile devices have ushered in a whole new set of search challenges in the form of apps, forcing SEO professionals to diversify their search strategy beyond the browser. The increasing adoption of responsive design is paving an easier path for...

  8. 6 Reasons the Website (vs. Social Media) Should Be the Ultimate Destination for the Brand

    Unlike historic marketplaces like Rome and Main Street, where customers have historically traveled to a static marketplace, today's customer is more transient than ever, forcing brands to meet customers wherever they are.