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  1. What is SEM? Depends on Who You Ask

    But today I look at it as a blended force of paid and organic working together and tag teaming the branding, marketing and influencing online public relations," said Lisa Buyer, author of "Social PR Secrets", industry speaker, coach, and trainer.

  2. YouTube TrueView Ads Pump Up Search Traffic, Conversions for TRX

    When TRX recently introduced a new product – the TRX Rip Trainer – Packowski mounted a YouTube TrueView in-search and in-display video ad campaign that was the “most successful video campaign I’ve done in years in terms of cost-effective conversions.

  3. Vanishing Act: The U.S. Government's Disappearing Data

    Marylaine Block a former academic librarian, is now an internet trainer, speaker, writer, and editor of two e-zines. It seems to me that GODORT is on the right track with its task force for permanent access to government documents, and there are...