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  1. Google's Product Listing Ads: Adoption, Clicks, Mobile Continue Surge [Study]

    These and other changes will force retailers to remain agile and invest in new ad technology. As consumer engagement and the cost of PLAs continue to increase, advertisers will need to rethink their PLA strategy.

  2. Oklahoma Uses YouTube TrueView Ads to Boost Tourism for a Song [Case Study]

    Snodgrass, who first recognized the need for change, has been heralded by her team as the driving force behind the shift to a much more digital-centric marketing strategy. This shift has made it important for advertisers to extend the life of...

  3. Pros & Cons of the Top Mobile App Tracking Methods

    Cons: Apps force the user to open a Safari browser window when they first open the app or click on an ad. IFA can track you all the way through to purchase or app download giving advertisers more data to refine their ads and targeting.