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  1. Google's Product Listing Ads: Adoption, Clicks, Mobile Continue Surge [Study]

    These and other changes will force retailers to remain agile and invest in new ad technology. As consumer engagement and the cost of PLAs continue to increase, advertisers will need to rethink their PLA strategy.

  2. Oklahoma Uses YouTube TrueView Ads to Boost Tourism for a Song [Case Study]

    Snodgrass, who first recognized the need for change, has been heralded by her team as the driving force behind the shift to a much more digital-centric marketing strategy. This shift has made it important for advertisers to extend the life of...

  3. Pros & Cons of the Top Mobile App Tracking Methods

    Cons: Apps force the user to open a Safari browser window when they first open the app or click on an ad. The Referrer provides a method that allows advertisers to pass tracking parameters to the Google Play Store, which then in turn passes these...

  4. 'The Power of Google' Senate Hearing is Must Watch TV Today

    We really don't need a Big Brother and this may be the start of the break up of a dominant force in everyone's lives. That Google knows conversion numbers of successful advertisers cannot be denied, whether they use such information for developing...

  5. Brand Monitoring: A Guide to Protecting Trademarks on Paid Search

    Force competitors to stop using your brand. Keyword sponsorship: In general, advertisers are allowed to sponsor trademarks on each of the three providers. For this reason, advertisers other than the brand holder may advertise on your brand name or...