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  1. 14 Ultimate Link-Building Guidelines to Keep Safe in 2014

    Don’t force it. If readers don’t care about your links, why should Google? Even forgetting about the debatable value of Google authorship, if you have a writer with a popular and highly targeted social following, the promotion they are able to...

  2. SEO Strategies for JavaScript-Heavy Single Page Applications or AJAX Sites

    Of course, not everyone will use these UX elements and they require developing server-side logic that can force the state via URL elements and presenting this to the user. And while Google has been continuously evolving the JavaScript capabilities...

  3. YouTube to Censor Search Results From Artists Who Rebuff New Streaming Music Service

    Is the day coming when Google will force content creators to create a Google+ account and verify their content in order to compete in organic search? Seemingly small situations like how YouTube is dealing these independent labels not only makes it...

  4. What is SEM? Depends on Who You Ask

    But today I look at it as a blended force of paid and organic working together and tag teaming the branding, marketing and influencing online public relations," said Lisa Buyer, author of "Social PR Secrets", industry speaker, coach, and trainer.

  5. So... You Think SEO Has Changed?

    As social media became such prevalent force on the Internet, aligning it with SEO best practices became important as well and continues to be a critical aspect of any SEO campaign. I don't advocate obsessing over toolbar PageRank, but understanding...

  6. Conquering Content Marketing, Step 2: The Content (and Plot) Develops

    The memes hit Tumblr and Pinterest in force, prompting bloggers to churn out exaggerated stories without any real fact checking. Go where they are: Facebook, Twitter, LinkedIn, Google+, Pinterest, Vine, Instagram, forums, etc.

  7. Google's Product Listing Ads: Adoption, Clicks, Mobile Continue Surge [Study]

    These and other changes will force retailers to remain agile and invest in new ad technology. Google’s Product Listing Ads (PLA) took over the Google Shopping experience in October of 2012. Google announced it would be lumping desktop and tablet...