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  1. What is SEM? Depends on Who You Ask

    But today I look at it as a blended force of paid and organic working together and tag teaming the branding, marketing and influencing online public relations," said Lisa Buyer, author of "Social PR Secrets", industry speaker, coach, and trainer.

  2. So... You Think SEO Has Changed?

    As social media became such prevalent force on the Internet, aligning it with SEO best practices became important as well and continues to be a critical aspect of any SEO campaign. I don't advocate obsessing over toolbar PageRank, but understanding...

  3. Conquering Content Marketing, Step 2: The Content (and Plot) Develops

    The memes hit Tumblr and Pinterest in force, prompting bloggers to churn out exaggerated stories without any real fact checking. Go where they are: Facebook, Twitter, LinkedIn, Google+, Pinterest, Vine, Instagram, forums, etc.

  4. Google's Product Listing Ads: Adoption, Clicks, Mobile Continue Surge [Study]

    These and other changes will force retailers to remain agile and invest in new ad technology. Google’s Product Listing Ads (PLA) took over the Google Shopping experience in October of 2012. Google announced it would be lumping desktop and tablet...

  5. U.S. Holiday Trends & Forecast: Top Shopping Days, Hot Searches, Mobile Shoppers

    For consumers with kids, Experian showed trending toy searches that included "skylanders swap force," "rubber band bracelets," and "crazy cart" (all of which are completely foreign to this author): Google reported earlier this year another trend in...

  6. Google Blocks Child Abuse Images on 100,000 Search Terms

    A task force led by Tech City boss and ex-Google and Facebook chief Joanna Shields will "explore what more can be done" to reduce its threat. Google will block more than 100,000 unique search terms that could lead to the discovery of child abuse...

  7. Ecommerce Product Pages: How to Fix Duplicate, Thin & Too Much Content

    Noindex, follow": If your goal is to optimize crawl budget and keep duplicates or pagination out of the index, use brute force and block Googlebot via robots "noindex, follow" meta directive. The redirects will also help Google sort out the true...

  8. Google '(Not Provided)' Keywords: 10 Ways to Get Organic Search Data

    There has been plenty of speculation, running wildly from "the NSA told them to" to "they did it to force people to buy more AdWords ads! SEO professionals have been dealing with the "(not provided)" issue in Google Analytics for a while.