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  1. YouTube to Censor Search Results From Artists Who Rebuff New Streaming Music Service

    Is the day coming when Google will force content creators to create a Google+ account and verify their content in order to compete in organic search? Seemingly small situations like how YouTube is dealing these independent labels not only makes it...

  2. 4 SEO Myths & Conspiracy Theories Google's Matt Cutts Wants to Die

    Google Changes Its Algorithm to Force People to Buy Ads The myth: if you pay for Google AdWords, then you'll rank higher in the organic search. And having worked in the search-quality group, and working at Google for over 13 years, I can say, here...

  3. What is SEM? Depends on Who You Ask

    But today I look at it as a blended force of paid and organic working together and tag teaming the branding, marketing and influencing online public relations," said Lisa Buyer, author of "Social PR Secrets", industry speaker, coach, and trainer.

  4. So... You Think SEO Has Changed?

    As social media became such prevalent force on the Internet, aligning it with SEO best practices became important as well and continues to be a critical aspect of any SEO campaign. I don't advocate obsessing over toolbar PageRank, but understanding...

  5. Conquering Content Marketing, Step 2: The Content (and Plot) Develops

    The memes hit Tumblr and Pinterest in force, prompting bloggers to churn out exaggerated stories without any real fact checking. Go where they are: Facebook, Twitter, LinkedIn, Google+, Pinterest, Vine, Instagram, forums, etc.

  6. Google's Product Listing Ads: Adoption, Clicks, Mobile Continue Surge [Study]

    These and other changes will force retailers to remain agile and invest in new ad technology. Google’s Product Listing Ads (PLA) took over the Google Shopping experience in October of 2012. Google announced it would be lumping desktop and tablet...

  7. U.S. Holiday Trends & Forecast: Top Shopping Days, Hot Searches, Mobile Shoppers

    For consumers with kids, Experian showed trending toy searches that included "skylanders swap force," "rubber band bracelets," and "crazy cart" (all of which are completely foreign to this author): Google reported earlier this year another trend in...