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  1. What is SEM? Depends on Who You Ask

    But today I look at it as a blended force of paid and organic working together and tag teaming the branding, marketing and influencing online public relations," said Lisa Buyer, author of "Social PR Secrets", industry speaker, coach, and trainer.

  2. So... You Think SEO Has Changed?

    As social media became such prevalent force on the Internet, aligning it with SEO best practices became important as well and continues to be a critical aspect of any SEO campaign. I usually find these statements short sighted.

  3. Facebook Aims to Restrict Gun Sales With New Rules

    There was also a Change.org petition started last month that garnered more than 95,000 signatures to force Facebook and Instagram to prohibit all gun sales. Facebook is jumping into the gun rights debate by creating new clear policies regarding the...

  4. 3 Ways Context Clues Reveal a Powerful Paid Search Opportunity

    If you know times of day, days of week, locations, or devices don't work, then don't force them into your plan. While most people by now have adapted to the new workflow and reports, surprisingly many marketers and advertisers have failed to change...

  5. Conquering Content Marketing, Step 2: The Content (and Plot) Develops

    The memes hit Tumblr and Pinterest in force, prompting bloggers to churn out exaggerated stories without any real fact checking. Previously, on British Outfitters … Lisa Hughes, British Outfitters' most recent New York hire, was sitting in the...

  6. Reputation Management Mistakes, Challenges & Solutions for 2014 at ClickZ Live New York

    ClickZ (CZ): You're best known as the driving force behind MarketingPilgrim.com, how did you get into the online reputation arena? With only a couple of months to go until the inaugural ClickZ Live New York show, we catch up with one of our...

  7. Google's Product Listing Ads: Adoption, Clicks, Mobile Continue Surge [Study]

    These and other changes will force retailers to remain agile and invest in new ad technology. The close of 2013 represented just over a year of the service running in full, and advertising management platform provider Marin sought to uncover its...

  8. The 2014 Super Bowl Commercials Just Kicked Off

    The most shared ad of all time is a Super Bowl ad – "The Force - Volkswagen Commercial" (5.2 million shares). It's just under two weeks until the Super Bowl 48, when football fans will see whether the Denver Broncos or Seattle Seahawks will take...

  9. 5 Steps to Building a Results-Driven Multi-Channel Plan for 2014

    Measuring visits, engagement and revenue provide a holistic perspective of what works as a guiding force for future activity. Far too often, marketers depend on search position, fans, likes, shares and +1s to validate allocation of resources to...