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  1. Google's Your Money or Your Life Search Quality Ratings: What Webmasters Need to Know

    Make sure that your footer has appropriate copyright information, so that greater could easily see the company behind the website. Make sure that your website carries the current copyright date, as it is easy to forget to update that footer to the...

  2. Recovering from Penalties, Penguin, and Panda

    If you're going to embed links, stick to branded links for your site or business name in the footer of the press release. Any links intended to manipulate PageRank or a site's ranking in Google search results may be considered part of a link scheme...

  3. 10 Google Analytics Custom Events That Track the Untrackable

    The event is placed on every page on your site – likely through inserting it into your header or footer. Wrap the link in the onclick event with your custom event code and you're in business. Affiliate marketers typically receive special HTML from...