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  1. Google's Your Money or Your Life Search Quality Ratings: What Webmasters Need to Know

    Make sure that your footer has appropriate copyright information, so that greater could easily see the company behind the website. Make sure that your website carries the current copyright date, as it is easy to forget to update that footer to the...

  2. Recovering from Penalties, Penguin, and Panda

    If you're going to embed links, stick to branded links for your site or business name in the footer of the press release. Any links intended to manipulate PageRank or a site's ranking in Google search results may be considered part of a link scheme...