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  1. 5 Takeaways From the World Cup for Global Search Marketers

    Even if you aren't a soccer fan ("football" to the rest of the world), you were most likely exposed somehow to the event through digital and traditional ads. If you're reading this, then it's highly unlikely that you avoided hearing about the...

  2. Seahawks Beat Broncos 33-17 in Battle of Bing Search Volume by State

    Ahead of the big football game, Bing looked at U.S.search volume for both NFL teams and found searches for the Seahawks were higher in 33 states. Of the 17 states where the Broncos won on search volume, the Broncos had the most search volume at...

  3. U.S. Holiday Trends & Forecast: Top Shopping Days, Hot Searches, Mobile Shoppers

    Thanksgiving will actually be the fastest growing online sales day of the season (up 21 percent over last year) and much of that will be driven by mobile shopping done under the turkey table or while supposedly watching a football game," Adobe...

  4. Writing Content for Users vs. Search Engines: Is There Still a Difference?

    And at that, if someone was searching for Florida football teams or Guatemalan predators, your page might have an equal chance of appearing in either SERP. With "jaguar" being a term easily connected to a football team, an automobile, an operating...

  5. The Dirty Lawsuit Could be First of its Kind in Reputation Management

    The dispute between Jones and The Dirty began in 2009 when an anonymous poster reported that she had sex with every football player on the team as a Bengals cheerleader and had contracted sexually transmitted diseases.

  6. March Madness = Search and AdWords Madness?

    Domain Adwords history for ncaa.com show that March is one of the only months that they concentrate on for the entirety of the year (besides employing a few ads focusing on NCAA football in November and December, which isn't quite as popular).

  7. Optimizing Second Screen Engagement: Lessons for Brands From Twitter

    For example, Twitter teamed up with ESPN for both College Football and now NCAA tournament tweeted replays. He went beyond talking about social being the second screen experience and started off with a bang saying Twitter is the second screen.