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  1. Conquering Content Marketing, Step 2: The Content (and Plot) Develops

    Maybe record some behind-the-scenes footage for our blog or whatever. Previously, on British Outfitters … Lisa Hughes, British Outfitters' most recent New York hire, was sitting in the office of her boss, Don Makerfield, anxiously waiting for him...

  2. 2 Specific Strategies to Build Trust With Extra Cautious Prospects

    Nothing says "humans work here" than, well, actual video footage of the humans who work here. Overall, the effect of the videos and articles was to populate the site with overwhelming evidence of a helpful human – not stock images, but actual...

  3. Richard Petty Driving Experience Revs Up Fan Engagement 700% on YouTube

    The Richard Petty Driving Experience’s channel on YouTube was already loaded with great content from television news coverage, ESPN footage and reality shows. Footage captured, emotion prevailed. Can you imagine actually strapping yourself behind...