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  1. The Challenge of Enterprise Link-Building in a Content Marketing World

    One of the biggest challenges in working with (or for) enterprise companies is suggesting content ideas that will be approved by all relevant members of the digital marketing food chain. However, most often you will find that the majority of...

  2. Consumer Packaged Goods Keyword Strategies Offer Lessons for All Paid Search Marketers

    For instance, while other brands in the Snacks category sponsored keywords around recipes and party food ideas, the top keywords of popcorn brand Pop Secret were focused not on food or snacking but on a lifestyle activity: watching free movies...

  3. Small Business Social Media: 3 Tips to Get Started

    Most businesses can create a valuable Facebook network, while Google+ is good in a B2B or software/technical market, and Pinterest is good in a homemaking/food/homegoods/fashion market. Also, writing tutorials on how your products work on sites...

  4. Search Marketing and Social Media in Regulated Industries

    Pharmaceutical and healthcare companies must also abide by the Food and Drug Administration's requirements for "adverse event reporting" and other regulations that govern the adequate disclosure of safety and warning information, the presentation...

  5. How to Avoid Targeting Paid Search to the Masses in 6 Steps

    For example, a baby food company that wants to target new parents should check out baby blogs, new parents forums, or diaper websites. For example, Brand X, a hairstyling products company, has just completed the Spanish version of their

  6. Google Courting Agencies for Advertising Beyond Search

    Google brought couches, bean bag chairs, candy and food. Now, Google is courting agencies in an attempt to get them to divert those ad spends via Google ad products. Related Reading: Traditional advertising agencies have long been wary of Google.

  7. Search Engines are Preferred Method for Researching Products and Services

    Food 24% Household products/services 66% Related Reading: Search engines are the preferred method of researching a product they're considering purchasing, according to data released by Opinion Research Corporation.of those surveyed say they consult...