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  1. The Challenge of Enterprise Link-Building in a Content Marketing World

    One of the biggest challenges in working with (or for) enterprise companies is suggesting content ideas that will be approved by all relevant members of the digital marketing food chain. The standard for quality and depth of content for link...

  2. Pre-PPC Strategies For Launching a New Product

    A college-educated, married woman in her early 60s whose husband is on meds for hypertension and whose daughter told her to watch a documentary on the relationship between food and health. According to Sharon Livingston of The Livingston Group, the...

  3. Consumer Packaged Goods Keyword Strategies Offer Lessons for All Paid Search Marketers

    For instance, while other brands in the Snacks category sponsored keywords around recipes and party food ideas, the top keywords of popcorn brand Pop Secret were focused not on food or snacking but on a lifestyle activity: watching free movies...

  4. The Role of #Hashtags in Social Media and Search

    QantasLuxury, which was readily used by travelers who became sick with gastrointestinal illnesses and were hospitalized from food allegedly served by the airline. Want to know what your customers are talking about, what your competitors are doing...