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  1. Consumer Packaged Goods Keyword Strategies Offer Lessons for All Paid Search Marketers

    For instance, while other brands in the Snacks category sponsored keywords around recipes and party food ideas, the top keywords of popcorn brand Pop Secret were focused not on food or snacking but on a lifestyle activity: watching free movies...

  2. The Role of #Hashtags in Social Media and Search

    QantasLuxury, which was readily used by travelers who became sick with gastrointestinal illnesses and were hospitalized from food allegedly served by the airline. Want to know what your customers are talking about, what your competitors are doing...

  3. Google Catalogs Annotations: How to Enrich the Consumer Experience & Track Results

    King Arthur Flour is a gorgeous time waster for those of us who enjoy looking at food pornography. For example, if you have a product that comes in four different colors, it isn't necessary to show then re-show consumers the full product...