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  1. Pre-PPC Strategies For Launching a New Product

    A college-educated, married woman in her early 60s whose husband is on meds for hypertension and whose daughter told her to watch a documentary on the relationship between food and health. But in order to use PPC to ask and answer questions about...

  2. Stimulate Your Search Marketing Creativity With the Random Input Technique

    Let's say I'm selling a local organic vegan food delivery service. Cost – cheaper than eating out or getting prepared food from a health food store What is that child's voice saying about food in the deepest recesses of my prospects' minds?

  3. 4 Critical Elements of a Successful Content Marketing Team

    On the corporate or agency side, the following descriptions can serve as food for thought in terms of what traits are important for these key roles. As agencies move to specialize in content marketing and companies launch their own internal content...