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  1. Guide to Google Analytics Demographics Reports: Age, Gender & Interests

    Other Categories: This groups users by which categories they are also interested in browsing about, for example "Food & Drink/Cooking & Recipes. You would have no idea whether you were reaching the target market you thought you were or if specific...

  2. Evaluate Your Surrounding Community to Spark Fresh Ideas

    Most likely your community is into all sorts of things related not only to food but travel. During the course of human events - well, at least when engaging your community - it becomes necessary from time to time to step back and take a look at the...

  3. Pre-PPC Strategies For Launching a New Product

    A college-educated, married woman in her early 60s whose husband is on meds for hypertension and whose daughter told her to watch a documentary on the relationship between food and health. But in order to use PPC to ask and answer questions about...