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  1. The Challenge of Enterprise Link-Building in a Content Marketing World

    One of the biggest challenges in working with (or for) enterprise companies is suggesting content ideas that will be approved by all relevant members of the digital marketing food chain. It's no secret that there have been a lot of changes in the...

  2. How Google Pigeon Impacted Local Queries, and What You Can Do

    Food (19 percent growth in the Google Places results) Google’s local algorithm update, "Pigeon," took flight around July 24, 2014, affecting U.S. English queries. Local businesses have been scrambling to adjust, as some deal with the fact that they...

  3. Guide to Google Analytics Demographics Reports: Age, Gender & Interests

    Other Categories: This groups users by which categories they are also interested in browsing about, for example "Food & Drink/Cooking & Recipes. You would have no idea whether you were reaching the target market you thought you were or if specific...

  4. Evaluate Your Surrounding Community to Spark Fresh Ideas

    Most likely your community is into all sorts of things related not only to food but travel. During the course of human events - well, at least when engaging your community - it becomes necessary from time to time to step back and take a look at the...

  5. Pre-PPC Strategies For Launching a New Product

    A college-educated, married woman in her early 60s whose husband is on meds for hypertension and whose daughter told her to watch a documentary on the relationship between food and health. But in order to use PPC to ask and answer questions about...