Utilize webfonts such as Fontdeck and Font.com to add modern style with typography and crawabilty. To compete successfully in today's new media landscape, simply having an optimized website isn't enough.
Once upon a time you could easily hide text in your pages by using the same color font on the same color background. Oh and just a note: it is never OK to use a 0 sized font. Nowadays people use CSS, scripting techniques and even font size=0 to...
Today's logo contains a portrait of Robinson swinging a bat in front of the the word Google in script-font, reminiscent of the classic script of the Dodgers' logo. Celebrating what would have been his 94th birthday, Google in honoring Jackie...
In the example above, only the items in bold red, large font are counted as YoY or MoM Losses for a total Google Organic Click Turbulence score of 8. Anecdotal stories and panic spread like wildfire across blogs, forums, chat rooms and social media...
Font style and size matters, kerning matters, leading matters. While I certainly don’t agree with everything Nietzsche shared, his famous quote above captures nicely where digital marketing is right now.
The headline of an ad is slightly larger font than the body copy, so consider using your strongest selling points there. The competition isn’t kind. There are likely thousands of advertisers in your industry looking to fill that ad space with...
This font of information lets you see all the data about the pages that Bing has crawled, or attempted to crawl. If you don't yet have a Bing Webmaster Tools (BWT) account, now is the perfect time to sign up.
The minimum font-size should ideally be about 16 pixels, the 100% default for browsers. Landing pages can be used for PPC ads, mobile app downloads, promotional campaigns and more. Optimization tactics are intended to boost conversion, improve PPC...
It can be hidden using a text color that is the same as the background, placed inside an irrelevant image, font size 0, etc. When those of us in search marketing talk and write about link building, we tend to use terms that we think are very...
Font In 2011, Google rolled out Comic Sans as its default font across all Google products (one of many pranks). Google’s practical jokes began a day early in 2012, with 8-Bit Google Maps, Chrome Multitask Mode making their debut, then continued...
Design: The design of the landing page is simplified using bullets and only a few font variations with cues in the form header to direct attention to the call to action. Your goal is to optimize landing pages for customer experience and business...
Another tip: using a slightly bigger font and in a color that stands out increases conversion. Your main objective isn’t limited to simply increasing traffic to your website and improving rankings by using search engine optimization (SEO) – search...
Don’t use a wide variety of font styles, colors, and sizes on your page. Creating a great landing page is a critical step in the conversion funnel. By viewing the page as a speed bump in the conversion process rather than an information dump, you...
And when combined with the reverse font brand promise, you’ve got an ad that will at least get looked at by most viewers, and probably even read by most qualified prospects. If your Facebook ads could talk, they’d probably scream out “LOOK AT ME!
Advertisers can also customize font size, background color and gradient to better match their site. Last week Google announced that Googlebot-Mobile now crawls with a smartphone user-agent in addition to the previous feature phone users-agents.
Use the Roboto font, which was specifically developed for smartphones and tablets. Google has announced the long-anticipated Android 4.0 Ice Cream Sandwich OS and the Galaxy Nexus phone that will accompany it.
The font used for Google's logo, which appears on a vintage television set complete with wooden console, is in black and white and borrows from the “I Love Lucy” opening credits where the name of the show was written in the middle of a heart.
This new style makes the maps easier to read thanks to new font, color, and size choices on labels, more clear definitions on traffic overlays, and the use of different color schemes. While Bing has released many competitive features in the past...
Google used the same font, but has changed the purple letters to a much manlier blue, and the flower for a tie (replacing Google's "l") – a traditional gift for dads (though, hopefully you won't be giving your dad a tie of the hideous orange polka...
Make sure you have minimal browser menus and your font is set to medium or normal. Google’s Panda algorithm is an enigma, a paradox. On one hand, it has devastated many web-based businesses. That is not a trivial thing.
