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  1. How to Solve the Sexism in SEO 'Problem': Stop Complaining & Take Action

    Use these Twitter lists as your starting point: https://twitter.com/Casieg/top-ladies-of-seo-social and https://twitter.com/junemackweb/women-to-follow-in-seo. Those who form their own opinions on how things work will always have a leg up on those...

  2. A 7-Step Landing Page Template to Convert Prospects into Leads

    Pay-per-click search marketing may have been invented in the second Clinton administration, but it's a modern iteration of a hundred-year-old tradition of direct marketing: Find people who have a problem, get their attention with a small...

  3. Top Google Website Optimization Resources

    Who to Follow at Google But what does Google have to offer on the subject? Find out in this collection of tips, guides, resources, and tutorials straight from Google. These resources range from beginner's guides to over-your-head programming genius...

  4. Rise of the New School SEO Professional

    Where ad spend goes, optimization spend will follow. SEO professionals are watching with a gleam in their eye as users move into a multi-device, multi-screen, and multi-context digital world. Opportunities from content marketing to GPS, local, and...

  5. Guy Kawasaki Talks Content Marketing, Social & Google+

    I think he is suggesting that you have to follow your dreams and simply get after it. If you have more brains than money, you should focus on inbound marketing. That's according to Guy Kawasaki, the New York Times bestselling author of "Enchantment...

  6. Google Shopping: Product Listing Ad & Feed Optimization Tips & Best Practices [Videos]

    Just be persistent and make sure you continue to follow up with them. We've seen a trend that by the fourth or fifth time you follow up with them, there's some sort of cue that tells them, "OK, actually respond to this person, because we need to...

  7. 4 Steps to Take After a Google Manual Penalty is Removed

    Therefore, you need to follow the Google Webmaster Guidelines to the letter. Follow that up with authorship to build author rank. We received a request from a site owner to reconsider http://www.example.com/ for compliance with Google's Webmaster...