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  1. Google Panda and the High Risk of Using Aggressive or Deceptive Advertising

    Some clients move fast to follow my recommendations, and they can often see recovery in a quicker timeframe. User engagement is critically important. If users are showing low engagement, and yielding low dwell time, then that’s a giant invitation...

  2. Dealing With Onsite Duplicate Content Issues

    You can also ask them to use "no follow. The problem of duplicate content arises when there is more than one version of a page indexed by the search engine. Duplicity can be both onsite and offsite: Onsite duplicity is when the same content is seen...

  3. Do Weak Links Reveal Powerful Opportunities?

    This gives three important strategies for link builders – and marketers – to follow: And we can follow the links to find them on the page: Weak ties play a crucial role in our ability to communicate with the outside world… our friends move in the...

  4. "Content Performance Marketing" – 3 Steps to Future Success

    Even with no background in SEO, content creators can follow clear guidelines and utilize technology to optimize content "out of the gate. From more humble beginnings of White Hat SEOs touting "content is king" to massive campaigning from search...

  5. Recover From Panda? Follow These 5 Steps to Avoid Future Panda Hits

    For those dealing with a major drop in traffic due to an algorithm update, I’m not sure there’s a better feeling in the world than seeing recovery. The original algo hit typically feels like a punch in the gut, with serious confusion and...

  6. 6 Crucial Link Building Strategies to Drive Quality Traffic

    Don't follow the same link-building strategy as your competitors Since the days of Web 1.0, there have been many tactics that have enjoyed 15 seconds of fame and have then had to bow out due to the whip cracked by Google and its search algorithms.