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  1. As Digital Ad Effectiveness Measurement Improves, Are Branding Ad Dollars Ready to Follow?

    When it comes to digital advertising, we often spend our time pouring over data in order to create planning, modeling, targeting and buying efficiencies. It’s very easy to get caught up in the process when, in the end, all anyone wants to know is...

  2. How to Use a Military Concept to Manage SEO in a Data-Scarcity Reality

    But in any case, a decision has to be made as to what path you would like to follow. War is the realm of uncertainty. Carl von Clausewitz, the Prussian military thinker, widely acknowledged as the most important of the classical strategic thinkers...

  3. Is Google Sucking the Life Out of Your Identity? Are They Alone?

    We can't follow up, close a deal or upsell to a shadow. I talked about how Google+ provided a hub by which users could be tied to their websites, content, other users, employers, or locations.virtually any entity, with any attribute.

  4. How to Solve the Sexism in SEO 'Problem': Stop Complaining & Take Action

    Use these Twitter lists as your starting point: https://twitter.com/Casieg/top-ladies-of-seo-social and https://twitter.com/junemackweb/women-to-follow-in-seo. Those who form their own opinions on how things work will always have a leg up on those...

  5. A 7-Step Landing Page Template to Convert Prospects into Leads

    Pay-per-click search marketing may have been invented in the second Clinton administration, but it's a modern iteration of a hundred-year-old tradition of direct marketing: Find people who have a problem, get their attention with a small...