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  1. "Content Performance Marketing" – 3 Steps to Future Success

    Even with no background in SEO, content creators can follow clear guidelines and utilize technology to optimize content "out of the gate. From more humble beginnings of White Hat SEOs touting "content is king" to massive campaigning from search...

  2. Recover From Panda? Follow These 5 Steps to Avoid Future Panda Hits

    For those dealing with a major drop in traffic due to an algorithm update, I’m not sure there’s a better feeling in the world than seeing recovery. The original algo hit typically feels like a punch in the gut, with serious confusion and...

  3. 6 Crucial Link Building Strategies to Drive Quality Traffic

    Don't follow the same link-building strategy as your competitors Since the days of Web 1.0, there have been many tactics that have enjoyed 15 seconds of fame and have then had to bow out due to the whip cracked by Google and its search algorithms.

  4. Google Tests Knowledge Graph with “In the News”

    Happy to follow up if and when there is something to share. Google is testing a new Knowledge Graph feature called "In the news," per reports. According to Search Engine Land, searching for reality star Jill Duggar of TLC's 19 Kids and Counting on...

  5. Content Is King in SEO, But User Signals Are Also "Crucial" [Study]

    Follow spammy onpage advertising techniques The study, which is focused solely on Google results, found high-quality, relevant content ranks better on average and also that the well-optimized technical performance of a page contributes to a good...

  6. The Challenge of Enterprise Link-Building in a Content Marketing World

    At a minimum, the content should be announced through all relevant social media channels, should have an initial blog post announcement with a follow-up blog post a few days later, and should be prominently linked to from any relevant pages of the...

  7. Panda Has a Smartphone – Here Are 7 Things You Can Do to Test It Now

    Follow the bamboo trail. Again, follow the bamboo trail. That’s a smart thing to do, as deep Panda analysis is worth its weight in gold. But by spending so much time analyzing their websites via a desktop computer, they might be missing an...